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Listening Tools

Proactive Report

You can do some keyword research to see what phrases people are searching for, or look into your own analytics to see what words and phrases people search to find your website. Subscribe to the RSS Feed for these searches and pull the data into your RSS reader. There are other free tools that can help you listen to conversations.

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5 Social Media Tools for PR Professionals

Proactive Report

Feeds – The web isn’t about pages any more. It’s about streams, feeds and syndication. RSS feeds are the blood vessels of the social web. Feeds make it possible for your content to join the content stream on the social web. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn.