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Should My Business Bother To Have Social Media KPIs?

agora pulse

If brand awareness is top of your marketing department’s priority list, then Reach needs to be one of your social media KPIs. A 50 per month fan growth is great for a brand with 4000 followers but it wouldn’t be for one with 100,000! Reach is a bit like the CPI (cost per impression) metric. Brand Mentions. Engagement.

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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Custom GeoFilters are popular with cities, universities, and other public locations, who can create community Geofilters for free (provided there are no brand logos).

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Getting Started With Facebook Ads

Lucy Hall

Facebook ads can be bought per click (CPC) or (CPI) this means that you pay per click through or amount of impressions your ad generates. Would you like to know EVERYTHING you need to know about Facebook marketing in order to grow your business or personal brand? I would love to hear your case studies.

CPI 60