Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. Update: Sysomos has confirmed the acquisition. Acquired by.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Net-Savvy Executive

MARCH 30, 2011

The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). However, many of the tools I mentioned above, Radian 6, Sysomos, etc, have a management/response component included in their workflow model. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Share this on Mixx.

Social Media 200

Social Media Tools Strategy Tips 200

Buzz Marketing for Technology

FEBRUARY 9, 2011

Alterian – formerly known as SM2 by Techrigy offers a freeimum service that offers up to 5 search terms to monitor for and up to 1000 results, which could be good enough for some small brand with low volume. Which sounded like Social CRM meets Systems Integration company to me. They offer 2 products: Heartbeat and MAP.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275