Bill Hartzer

MAY 26, 2010

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry.

Cymfony 152

Cymfony Social Media Tools SM2 152

Koka Sexton

MAY 2, 2011

But with proper metrics in place and a good plan, anything is possible. Which brings me to some great analytics we just compiled for the Gartner Magic Quadrant. I’ve been using a social monitoring tool called Alterian SM2. It’s an open field and its very rewarding to see these communities coming together.

SM2 72

SM2 Alterian Metrics Training 72

Webbiquity SMM

SEPTEMBER 12, 2011

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Cohen describes how GE found success with a private social media community. Social Media Case Studies.

Social Media 261

Social Media Trendrr SM2 Alterian 261

Convince & Convert

AUGUST 18, 2010

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Does that make sense?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

Like you say, it depends on what your metrics and goals are. Like you say, it depends on what your metrics and goals are. link] Katie Van Domelen I actually haven't used SM2 since it switched from Techrigy to Alterian so I had to call them and ask a few questions to refresh my memory. link] martin s. Is that not true?

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

AUGUST 16, 2010

4 Social Media Mining Metrics by iMedia Connection. On the same theme as Daniel’s post above, Nichole Kelly her shares her four key social media metrics and shows how these fit within the sales conversion funnel. You need help from the power users in that community. Is Social Media Just Another Channel?

Social Media 202

Social Media Tools Strategy Tips 202