Webbiquity SMM

AUGUST 9, 2010

Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Influence: a.k.a.

SM2 188

SM2 Alterian Vocus Social Media 188

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them.

Social Media 261

Social Media Trendrr SM2 Alterian 261

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. expanded LinkedIn metrics are anticipated to be added within the next 30-60 days).

Software 142

Software Review SM2 Alterian 142

Webbiquity SMM

MARCH 23, 2011

The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. Metrics and reporting. Salesforce.com ), marketing automation tools and web analytics packages. Many include at least the most popular blogs as well. Geographic/language coverage.

Social Media 194

Social Media Tools Sysomos Vocus 194

Convince & Convert

SEPTEMBER 21, 2010

Like you say, it depends on what your metrics and goals are. Like you say, it depends on what your metrics and goals are. link] Katie Van Domelen I actually haven't used SM2 since it switched from Techrigy to Alterian so I had to call them and ask a few questions to refresh my memory. link] martin s. Is that not true?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

AUGUST 18, 2010

There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges. So, it's not that PR professionals don't think these questions are important.

Questions 161

Questions Social Media Consultant Education 161

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post.

Social Media 202

Social Media Tools Strategy Tips 202