Likeable

SEPTEMBER 24, 2019

Since many of these interactions are spurred by complaints, this is an enormous opportunity for brands to right wrongs, build consumer trust, and change sentiment. For a master class in customer service on social, look no further than Airline Complaint Twitter. NBA Twitter is arguably the best Twitter.

Twitter 80

Twitter Airlines Aggregator Meme 80

Hootsuite

JUNE 2, 2022

One minute, your brand is a beloved internet meme. American Airlines’ rainbow-washed Tweet about their new fleet decorations inspired some angry reactions from people who called out the company’s donations to anti-LGBTQ organizations. Social sentiment is a metric that captures how people feel about your brand.

Social Media 145

Social Media Tips HootSuite How To 145

Sprout Social

AUGUST 27, 2020

Even a single, seemingly small or isolated issue can turn into a flurry of memes, Retweets, comments or a trending hashtag, so it’s important to move quickly and respond ASAP. Back in 2007, the airline had to cancel hundreds of flights due to a massive snowstorm, which left thousands of people stranded. Are they demanding action?

Brands 136

Brands Sentiment Social Media Management Issues 136

Hootsuite

JUNE 13, 2022

Insights drawn from sentiment or topic analysis can help inform your brand’s voice , engagement plan, and content. Analyzing social share of voice by sentiment and topic is also important. The more original or meme-worthy, the better. Customer engagement. Show customers you’re listening to them. Customer data. Hello there.

Social Media 144

Social Media How To HootSuite Metrics 144