Convince & Convert

AUGUST 10, 2010

Personally, I had a problem with an airline recently. McCann good article on "influence mining" being the next gold rush [link] #social #crm #gist #socialmedia [link] Eric Ludwig RT @SocialMedia411: Why Influence Mining is the Next Gold Rush (Jay Baer): [link] (Brotha you're on it!

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

MARCH 28, 2012

Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S.

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

MARCH 28, 2012

Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Why do you think billions are invested every year in loyalty programs (tiered treatment) and credit scores (tiered treatment)? How the hell does that work without something like Klout?

Klout 161

Klout Nielsen Influencer Social CRM 161

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 149

Social Media Strategy Influencer Social CRM 149