The Realtime Report

JANUARY 16, 2013

. “The tokens that are in the game today represent household items from the 1930s when the game was first introduced,” says Ryan Mugford, senior director of global brand strategy and marketing of Hasbro Gaming, told ClickZ. ” And apparently, the brand saw social media as the best way to do so. .”

Campaign 193

Campaign Crowdsourcing Facebook Badge 193

Waxing UnLyrical

JANUARY 3, 2013

Some notable companies that participate are Amazon, Home Depot, American Airlines, Bath and Body Works, Neiman Marcus, Fandango, and several others. A large part of marketing is about gathering and analyzing information. The Field Agent app uses crowdsourcing to get various types of data from its business clients. Field Agent.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Convince & Convert

JULY 27, 2012

I picked up a nasty cold when I was gone for last Monday’s show unfortunately, but I’m pressing through with the help of a crowdsourced regiment from Facebook. We were on a multitude of airlines during that trip. We’re taking social and moving it beyond marketing, and getting lots of people involved.

Airlines 115

Airlines Sentiment Hotels ROI 115