Convince & Convert

NOVEMBER 14, 2013

Creating physical photo “stops” amid a bustling city like London is akin to the scenic vista turnoff along a highway – it prompts the person to pause, photograph the moment and share the experience with their social graph. This campaign could have easily come from a tourism board, an airline, or a hotel chain.

Project 155

Project Instagram Tourism Airlines 155

Koka Sexton

MARCH 19, 2012

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. Social media as a broadcast channel .

Press Release 96

Press Release Skills Yammer Social Networking 96

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. million followers on Twitter? Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Social CRM 134

Social CRM Influencer Klout Social Media 134