Twist Image

JULY 11, 2018

Case Two: I'm a 100k traveller on a major airline (this is not to brag, but rather to create context that this brand knows everything about me. I got an email from the airline. With a listing of airline-supported hotels and prices. I know executives at both of these companies. loyalty program. The core is rotten.

Airlines 60

Airlines Retail Loyalty Hotels 60

Oktopost

SEPTEMBER 24, 2019

The companies that can ride out events like these are often able to do so because their past actions established a track record of dependability, responsibility, and ongoing improvement. Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo.

Reputation 83

Reputation Press Release Airlines Construction 83

Social Media Strategery

SEPTEMBER 18, 2011

In some ways, advertising itself is the goal (see USA Today’s Ad Meter or the press releases that companies issue about their ads ) and has led to a greater focus on views, friends, and Tweets than on sales, revenue, or market share. To their intended online audiences, companies sound hollow, flat, literally inhuman.&#.

Advertising 111

Advertising Social Media Press Release Airlines 111