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The 2023 Guide to Social Media Reputation Management

Hootsuite

It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017. Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues. Like a real-world event, it’s noisy.

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is brand reputation? Brand reputation is the widespread opinion the public shares about your brand.

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Everything You Need To Know About Social Media Monitoring

Keyhole.co

It involves actively monitoring, evaluating, and listening to what people are saying on various social media platforms about your company, your rivals, and your sector. Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

This free advertising can reach new audiences and reinforce brand values, showcasing customer satisfaction to prospective customers in an organic way. User-generated content contributes to the organization’s brand image and eventually revenue as it represents genuine customer experiences, opinions, and emotions.