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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Bonus: You can add campaign hashtags and keywords to Keyhole. It works as social proof and fosters trust and credibility.

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10 Tips for Providing Top-Tier Twitter Customer Service

Sprout Social

Metrics like sentiment analysis let you know how people feel about your brand at large whether that sentiment is positive, negative or neutral. An oft-cited Twitter study on airline companies found that customers were willing to spend more with companies who responded fastest. — GameStop (@GameStop) August 17, 2018.

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Everything You Need To Know About Social Media Monitoring

Keyhole.co

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Sentiment analysis: Analyze the exchanges’ emotional undertones. Making the best keyword and hashtag selections You can use hashtags and keywords as tracking beacons.

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

View this post on Instagram A post shared by Gainsight (@gainsight) In other words, a business that has a reputation for being trustworthy and authentic is going to thrive. You don’t necessarily have to sit back and accept public sentiment. You can filter posts by account, keyword, hashtags, and even location. The good news?

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The 2023 Guide to Social Media Reputation Management

Hootsuite

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

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Navigating call-out culture: What to do when your brand is in the hot seat

Sprout Social

Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. Even a single, seemingly small or isolated issue can turn into a flurry of memes, Retweets, comments or a trending hashtag, so it’s important to move quickly and respond ASAP. On the other hand, a brand misstep can be costly.

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