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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. CPL CPA CPC ROAS.

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70+ Resources on How to Start a WordPress Blog

Kikolani

If you use the option to sign in with your AdWords account, you can increase the number of results plus see cost-per-click (CPC) cost data for each keyword. It is called WP RSS Aggregator. So, plugins like the Aggregator serve two purposes, as an archive (portfolio) and as a backup. DomainsBot. The Free Archive Plugin Option.

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. They basically have aggregated some of their client data.

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The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

CalendarX provides statistics such as the number of followers, the number of calendar page views and more. It also alerts you when there are significant changes to your ads’ Click-Through Rate (CTR) and Cost-Per-Click (CPC) so that you can react to them immediately. Aggregate, analyze, and publish content from social media.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Vanity metrics include ego-boosting engagement statistics like comments, shares, and likes. The amount that you pay for each click in a pay-per-click campaign is your cost per click (CPC).

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10 Free Social Media Marketing Tools You Should Try

agora pulse

If you need to confirm basic metrics like spend, impressions, or cost per click (CPC), you often have to sort through a mountain of data in your Facebook Ads account. Key metrics like spend, revenue, impressions, clicks, click-through rate (CTR), and CPC appear at the top with helpful comparisons to the previous period.