Aggregator CPC CPM Issues 
Sprout Social
APRIL 12, 2022
An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. If your marketing strategy aims to reach one target audience but data on your Facebook Insights is different, then there’s an issue. Sometimes, the two are different.
Little Web Giants
NOVEMBER 4, 2014
Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals.
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Little Web Giants
NOVEMBER 4, 2014
Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals.
Convince & Convert
APRIL 19, 2012
Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). That to me is going to be the big issue for all the players in this game. They basically have aggregated some of their client data. CPM rates are up 41%.
Buffer Social
JULY 25, 2019
” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. It’s taking all the social conversations in aggregate and looking at the overall tone of them. A lot of times, people don’t know what they want until you show it to them. ”.
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