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Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. Too many companies in social media tend to misapply breadth and specificity. The ability to easily curate content using the browser bookmarklet.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Image source: [link].

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Image source: [link].

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Facing Information Overload? Cronycle Can Help You Filter Through the Web’s Flood of Content

Socialmedia.biz

This is where tools like aggregators such as Feedly or Flipboard come in. Cronycle , a content discovery and collaboration platform for professionals, takes that aggregation a step further (full disclosure: Cronycle is a Blonde 2.0 They were created to filter out the noise and focus on topics that readers may find interesting.

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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

And speaking of today’s guest, I’m super, super excited to have here on Marketing Marvels, episode two, my good friend Hana Abaza, who is the marketing genius for one of my very favorite companies, Uberflip. We use it a lot at Convince & Convert, for our own company and also for our clients, and I’m fired up about it.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists.

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15 Key Facts about Content Curation

Writtent Blog

For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. Content Curation: Everyone Is Doing It.

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