Pam Moore

JULY 9, 2018

Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I can remember the advice from one of my favorite CMOs at an enterprise software company I worked at for 7.5

Content 163

Content Training Marketing Industry 163

Writtent Blog

JUNE 21, 2013

Another marketing week is over, and today we are going to learn how to use other companies for our content marketing advantage! It’s a process of aligning your marketing powers, resources and business interests with other similar companies to get the scale economy and synergy effect. Company News Marketing News'

Comments 76

Comments Influencer Marketing Statistics 76

SocialFish

MARCH 18, 2011

Associations and their members create and curate astonishing amounts of content. Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. Content, Content, Content. Media Exposures.

Insurance 174

Insurance Activities Social Media Policies 174

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. .” Please Support Our Sponsors.

Activities 141

Activities Social Media Mobile Geotagging 141

Webbiquity SMM

DECEMBER 11, 2013

Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) How To Develop A Content Marketing Strategy Framework by BloggerBeat. by Business2Community. ** 5 STARS.

Strategy 226

Strategy Content Marketing BuzzStream 226

Writtent Blog

MAY 20, 2014

I would have expected company-centric content to have figured as the top or second-to-top topic, but instead it retains third place. The rest of it is either curated (24.0%) or syndicated (12.6%). 16% of Marketers Curate Content Daily. 16% of Marketers Curate Content Daily. newsletters, blogs, white papers, etc.),

Trends 95

Trends Content Marketing Curation 95

Hootsuite

SEPTEMBER 16, 2022

As a result, the company counts 17,000 employees globally, with stores in over 40 countries. Alegria expanded the Acquire license to be company-wide. Source: Acquire White Paper. The success of the chatbot fed into the company’s overall digital marketing success. Decathlon UK nurturing sales opportunities.

Examples 96

Examples FAQ Insurance Retail 96

Twist Image

APRIL 12, 2012

This new type of toilet paper must stand out from the other toilet paper. Is it the toilet paper company's fault that other brands, products and services have all come to the same realization that they need to capture your attention - if but for a brief moment in time - to inform you that they exist? content curation.

Content 111

Content Vimeo Apple Curation 111

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. Make Mobile Your Top Channel Strategy.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Socialmedia.biz

JULY 23, 2017

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Buffer Social

DECEMBER 17, 2018

Brian : Step 1: Host a Facebook Live or record a video of you or someone from your company talking about the backstory of your product and post it to Facebook – it doesn’t need to be longer than 5 minutes! These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. James Cohane.

Social Media 110

Social Media Marketing Curata Influencer 110

Sprout Social

JULY 20, 2016

LinkedIn lead generation is a mystery for a lot of companies. Sometimes it’s difficult for companies to walk that line because they assume everyone on LinkedIn is open to being approached for sales. For instance, it wouldn’t make sense to contact the CEO of an enterprise-sized company to pitch your payroll software.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Sprout Social

FEBRUARY 22, 2021

B2B marketer s can boost buyer confidence by providing useful content and consistent messaging on all channels, including company websites. Curate third-party thought leadership. And finally, curating third-party content reduces the burden on your creative teams to always create new content. Asana Rules!? Embrace the hashtag.

B2B 137

B2B Social Media Hashtag Press Release 137

Keyhole.co

JANUARY 4, 2022

Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Optimize your LinkedIn company page. Why invest in LinkedIn marketing? There are 2.9

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Writtent Blog

DECEMBER 18, 2023

Many of them help you create micro-content, or smaller bits of content that can compete on the same level as the content put out by bigger companies. Curate and comment on the best content. Curation allows you a reprieve from creating all original content all the time. Hot trends 6. Involving People 15. Use your own experts.

Tips 98

Tips Content Press Release Marketing 98

Webbiquity SMM

NOVEMBER 5, 2012

Companies need to understand that online competition isn’t just made up of companies competing for market share in the business world, but also information and content published from a variety of sources that compete for search engine and social media users’ attention.” Curating content can provide the best of both.”

Review 190

Review Press Release SEO Engineering 190

agora pulse

MAY 26, 2020

Rather than adding a link to your homepage in your Instagram bio , link to a carefully curated landing page instead. For example, Smartwool has a Linktree landing page with links to company news, branded Spotify playlists, new products, and YouTube videos. Sure, company blogs don’t usually require subscriptions. Online shopping.

Social Media 150

Social Media How To Discount Campaign 150

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. LinkedIn company page monitoring. Pricing plans tooled .

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Buffer Social

NOVEMBER 30, 2016

Identifying influencers and content curation possibilities. How power is shifting from companies and brands to consumers. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time!

Class 40

Class Skills Social Media Marketing 40

Sprout Social

FEBRUARY 14, 2022

It doesn’t matter how big your company is, you will at some point use content to help market your product or services. This means that the next is content ideation, development and curation. How to write a white paper that inspires a year-long content strategy. 10 steps to creating an effective content marketing plan.

Content 111

Content How To Marketing Template 111

Sprout Social

OCTOBER 7, 2021

While they’re certainly not new subject areas, companies and organizations are paying closer attention to their DEI efforts both internally and externally. From the definition alone, it’s clear that writing and speaking inclusively is something that your company should value. What companies need to do to avoid implicit bias.

Brands 126

Brands Guidelines Class Company 126

Socialmedia.biz

AUGUST 31, 2016

Users can work on a variety of projects, whether it be curated content for social media, investment ideas, white papers, and so much more – even while on the go with its iOS app. With the rise in tips, tricks and tools for business practice, new companies can help keep creative juices flowing without wasting any time.

Aggregator 70

Aggregator Flipboard Tweetdeck Content 70

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. 90% of companies now use social media for business—yet most aren’t certain it adds value to the bottom line, and more than 60% have trouble assessing its impact or turning metrics in actionable ideas.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Convince & Convert

MARCH 18, 2016

And speaking of today’s guest, I’m super, super excited to have here on Marketing Marvels, episode two, my good friend Hana Abaza, who is the marketing genius for one of my very favorite companies, Uberflip. We use it a lot at Convince & Convert, for our own company and also for our clients, and I’m fired up about it.

Marketing 60

Marketing Content eBook Joomla 60

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Rebekah Radice

MAY 4, 2017

As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. White papers. Curate Awesome Content. People invest in and buy from companies that represent their own values and beliefs.

Social Media 154

Social Media Engagement Meme Buy 154

Diva Marketing Blog

JULY 26, 2012

Critical : determine your content direction that goes beyond your brands or company messaging. Although your pins should reflect your brand values/promise (Strategy #1) not all pins should be directly related to your products, services or company (Strategy #5). Review content that is not on digital properties e.g. white papers.

Strategy 96

Strategy URL Message Boards Social Networking 96

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. The world tends towards entropy, ignorance, and forgetting your company exists. What does that mean?

BuzzStream 150

BuzzStream Content Metadata Reddit 150

agora pulse

AUGUST 19, 2020

What is content curation? The Content Creation versus Content Curation debate has been around a while. But first, let’s be clear on content creation vs Content Curation. Now, let’s look at content creation vs content curation in terms of the pros and cons. Pros for Curating Content. Pros for Creating Content.

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Curation Content Curata Flipboard 130

Convince & Convert

JANUARY 11, 2017

Before founding Oktopost, I was a vice president of marketing at a company called Nolio, which was later acquired by CA, Computer Associates. I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. Daniel: Exactly. Daniel: Yeah. We know why we sent the tweet.

Social Media 60

Social Media ROI B2B Metrics 60

Rebekah Radice

MAY 4, 2017

As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. White papers. Curate Awesome Content. People invest in and buy from companies that represent their own values and beliefs.

Social Media 60

Social Media Engagement Meme Buy 60

Writtent Blog

JULY 18, 2013

93% of communication is nonverbal, and nearly half of consumers consider a website’s visual elements the most important factor in determining the credibility of a company. To inspire your efforts, we’ve curated recommendations from 13 of the brightest minds in the industry: 1. Image credit: Lori Kozlowski. Don’t be naïve.

Content 95

Content Marketing Meme Hubspot 95

Convince & Convert

JULY 13, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : As always, want to thank our sponsors of the show, Eric’s company, data driven, results focused, social media management company Argyle Social.

Banking 113

Banking Mobile Team Social Media 113

Webbiquity SMM

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). B2B companies are increasingly making customer experience not only an area of focus but also the responsibility of the marketing function. Yet another post about 2018 B2B marketing trends?

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. I've been posting questions to LinkedIn Answers like crazy, curating the answers I receive, and then informing those that provided the best answers that they've been included in a recent post on our blog (they agree to this first; there is a disclaimer in the question).

Social Media 137

Social Media Strategy Consultant Social CRM 137

Waxing UnLyrical

NOVEMBER 8, 2019

Not Curating Content Frequently. This is why curating your content is so essential for engaging an audience and driving output. This is why curating your content is so essential for engaging an audience and driving output. White papers. a leading web and mobile app development company with 13+ years of experience.

Content 187

Content Curation Marketing SEO 187