Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

Examples 132

Examples Influencer Campaign Marketing 132

Sprout Social

JANUARY 24, 2024

They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 108

Influencer Brands Collaboration Authentication 108

Sprout Social

APRIL 19, 2022

leverage affiliate marketing tactics, gave a glimpse into potential consumer interest in a brand collaboration, and created an opportunity to gather authentic and exciting user-generated content. Altogether, the TikTok hashtag “#EyesLipsFamous” garnered 41.8M original sound – Sethobrien. The campaign helped e.l.f.

Collaboration 91

Collaboration Brands Loyalty Campaign 91

Hootsuite

JULY 6, 2022

Article, for example, uses their Instagram bio to ask folks to use their branded hashtag to post their UGC. Organic posts help to build your awareness, follower loyalty, and brand personality. It makes their recommendations authentic, and their followers are more likely to have a shared interest. Source: Article on Instagram.

Instagram 130

Instagram HootSuite UGC Influencer 130

Pixlee

SEPTEMBER 13, 2021

User-generated content is a free and authentic way to promote your brand through the experiences your customers are already sharing about you. They can use videos, reviews, photos, or any other content type to make your brand more authentic and appealing to a broader audience. How to Get the Most Out of Ambassador Marketing .

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

User-generated content is a free and authentic way to promote your brand through the experiences your customers are already sharing about you. They can use videos, reviews, photos, or any other content type to make your brand more authentic and appealing to a broader audience. How to Get the Most Out of Ambassador Marketing .

UGC 52

UGC Marketing Influencer Authentication 52

Social Media Strategies Summit

NOVEMBER 18, 2020

If you’re able to expand awareness, tell your brand’s story in a compelling way, or foster customer loyalty beyond one-time purchases, you can consider yourself a “social success.”. Their follower relationships are authentic and deep. Build a Solid Affiliate Marketing Program. How does it work? Need inspiration?

ROI 246

ROI Social Media UGC Discount 246