Remove Advertising Remove Buy Remove GPS Remove Social Networking
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Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

After having read the immensely resourceful book, The Facebook Effect , I’m starting to understand how our world is changing thanks to social networks. You couldn’t join Facebook unless you had a college email address on a particular school’s domain, much to their prospective advertisers’ chagrin.

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Australia Toyota Yaris social media campaign Downfall

Laurel Papworth

The opposite of the short head of traditional marketing where there’s lots of activity for 4-6 weeks, quick return, then drops off/dies off quickly: social media is in the long tail, with lots of listening and discussion at the beginning and a quick seed into the community later, in the long tail.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

Trademark number 97097363. Goods and Services Description.

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This Week in Social Media – 5/29/2013

Social Media Marketing

Not too surprising is the fact uncovered by Forrester Research and Kenshoo, in which they found that more brands rely on branded pages (73%) than paid advertising (56%) on Facebook. The authors note that brands could be doing better by implementing targeted advertising. Image credit: hugovk (Flickr).

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Her blog on Making a Living Online advertising, making money online, site promotion, social media, and more. Fiona is a marketing media consultant for small businesses, helping them make money with marketing as well as with social media and web design solutions. Follow her @denisewakeman on Twitter. Donna Fontenot. Leah Baade.

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. I don't buy your argument that you don't want to use it because they aren't using it. What great examples of businesses doing this well do you have? Go for it in the comments.