Remove Advertising Remove Brand Monitoring Remove CPC Remove Sentiment
article thumbnail

19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

Metrics 112
article thumbnail

7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks.

Tools 52
article thumbnail

5 Tips To Boost Sales With Proper Data-Driven Social Media Strategy

Keyhole.co

Hardly anything defined Facebook success more than access to its users’ data and the capability to turn it into advertising dollars. Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” per click, while LinkedIn CPC is $5.26

Data 108
article thumbnail

5 Ways To Boost Sales With A Data-Driven Social Media Strategy

Keyhole.co

Hardly anything defined Facebook’s success more than its access to user data and its capability to turn it into advertising dollars. Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Data is the new oil. Not convinced?

Data 52
article thumbnail

10 Best Facebook Competitor Analysis Tools

Keyhole.co

Competitor analysis also enables you to learn from another brand’s mistakes and avoid those in your social media marketing plan. As Facebook has a vast population of social media advertisers, analyzing every KPI manually is not an effective method. Offers sentiment analysis. 10 Best Facebook competitor analysis tools.