Advertising network CPC CPM Features 
Oktopost
SEPTEMBER 4, 2020
The difference of quality versus quantity is clearly reflected in the advertising costs on either platform. The average CPC (cost per click) on Facebook is 64 cents , while on LinkedIn , it’s an impressive $3.49. In addition, Facebook is by far the more mature advertising network.
Sprout Social
SEPTEMBER 6, 2018
Cost Per Click (CPC) : If your campaign is set to charge for clicks (users have to click on an ad), then the CPC will be your metric. Cost Per Mille (CPM) : Cost per 1000 impressions. A crafts business targeting hobbyists may have a lower advertising cost than an obscure commercial agriculture tool. You will pay in CPM.
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