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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

SEPTEMBER 4, 2020

When you want to get your name out there in a big way, Facebook gives you a better reach for your dollar with its considerably lower CPM. In addition, Facebook is by far the more mature advertising network. The ad tools Facebook offers out-of-the-box to its advertisers far surpasses those provided by Linkedin.

B2B 150
B2B LinkedIn Facebook Statistics 150
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Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

SEPTEMBER 6, 2018

Cost Per Mille (CPM) : Cost per 1000 impressions. When looking at the CPM metric, Statista found that product catalog sales cost the highest at $4.77 CPM compared to the lowest at $0.48 CPM with the brand awareness objective. You will pay in CPM. You’ll pay for this in cost per conversion or CPM.

Cost 111
Cost ROI Advertising CPM 111
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