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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? What is a cross-platform campaign? Cross-platform campaigns are social media campaigns run across multiple platforms. You’ve come to the right place!

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Shoppable Content: How to Get Started And Make Money in 2023

Hootsuite

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Plus, shoppable content on social media has the added benefit of a comments section. Encourage users to leave comments so others can see that your product is legit. Learn more about using social media for affiliate marketing.

HootSuite 115
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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. of the marketing budget by 2026. They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. Nothing could be further from the truth, though.

HootSuite 130
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LinkedIn statistics marketers should know in 2023

Sprout Social

billion by 2026. An independent study of 3000 posts on LinkedIn found long-form content of 1900-2000 words seemed to get a the most views, likes, comments and shares on LinkedIn. This LinkedIn Poll by Sarah Johnston got 6,290 votes and 160 comments. Live stream also gets 7x more reactions and 24x more comments than other videos.