Sprout Social
OCTOBER 28, 2021
Those sales are projected to hit nearly $80 billion by 2025. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. Record your own tutorials, partner with a creator or influencer to showcase your products, or simply link to product pages in the video description to achieve a similar effect.
agora pulse
JANUARY 30, 2020
Think With Google has projected that 50% of people under the age of 32 years old will not be subscribed to paid television services (cable) by 2025 but opt instead for streaming services that include YouTube. In many cases, that’s a verbal recommendation from an influencer that brings customers into the brand’s sales funnel.
Hootsuite
NOVEMBER 8, 2022
If you are working with creators that run ads manually, make sure they inform the community about the upcoming ad break. Try connecting with partners or popular Twitch influencers to market your brand on their channels. That’s why brands often make influencer collaborations a key part of their Twitch marketing strategies.
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