Sprout Social

JUNE 17, 2021

For businesses wondering when to start making greater investments in social, the time is now. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Companies that fail to do so risk being left behind. I love when brands engage with you on social.

Statistics 145

Statistics Social Media Marketing Survey 145

Hootsuite

MARCH 2, 2022

Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from. For retail brands, social commerce opens up a new pathway to purchase. That’s more than 4.6

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

NOVEMBER 15, 2023

billion people worldwide use social media, and 53% of consumers have increased their social media usage over the past two years. Social ad spending in the US alone is expected to surpass $80 billion by 2025. At the same time, social is becoming more complex. Customer relationships start, grow and expand on social.

Social Media Management 105

Social Media Management Social Media Team Klout 105

Sprout Social

APRIL 6, 2023

Given that customers prefer to message companies directly, bot marketing can help resolve customer queries more efficiently while meeting your customers when and where they need you. For example, portable blender company, BlendJet, saw their average order rates increase 17% and sales 15% after deploying a Facebook chat plugin.

Marketing 80

Marketing Airlines Conversation Team 80

Hootsuite

APRIL 19, 2023

The company has tried to launch the platform outside of China but hasn’t got much traction. The two are owned by the same parent company, Tencent.) It’s more popular with a younger demographic, so if Gen Z is of interest to your brand, this may be a social messaging tool to explore. QQ also features games and blog services.

HootSuite 87

HootSuite Delicious FAQ Conversation 87