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7 statistics that prove the importance of social media marketing in business

Sprout Social

Companies that fail to do so risk being left behind. Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV or radio ads. 68% of consumers agree that social media enables them to interact with brands and companies. Not convinced?

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14 best shopping apps of 2022

Sprout Social

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. People love shopping on their phones. Marketplace shopping apps.

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How to Measure Customer Engagement and Why It’s Important

Pixlee

The digital era has brought about a significant shift in how successful companies promote themselves. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. Attending company events, social gatherings, and demonstrations.

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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. billion by 2025 ? This is a missed opportunity to create brand loyalty and land a sale. Ecommerce chatbots boost average lifetime value (LTV) and build long-term brand loyalty. Gather information about their needs and interests.

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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from. Meanwhile, your organic content builds brand loyalty and positions you as a go-to resource in your niche. That’s more than 4.6 billion people, up from 1.5

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The 12 Top Benefits of Chatbots in 2023

Hootsuite

These robot sidekicks do wonders for customer service, sales, and brand loyalty. billion in 2025. Companies must regularly monitor chat logs to audit how well the chatbot is answering questions. The benefits of chatbots for businesses are well documented. And they’re just getting started.

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Stats to Know About Ecommerce & Retail Trends In 2021

Pixlee

Experts expect ecommerce penetration rates to reach 25% by 2025. This means that consumers are looking at recycling and other environmental decisions made by companies to decide whether or not they want to support it. Plus, it can be beneficial for the long-term growth of your company. Shoppers Go Online.

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