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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Once confirmed, the publisher would take over running the campaign. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. As campaigns progress, programmatic technology can provide real-time feedback to advertisers.

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Learn the Dos and Don’ts of Writing Effective Email Subject Lines to Increase Your Open Rates.

Koka Sexton

billion by 2025. 64% of small businesses use email marketing to reach customers, and 37% of brands are increasing their email budget​ 1 ​. The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%)​ 1 ​.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall.

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