Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Their team is also extremely engaged on social.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

JANUARY 19, 2022

Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. OREO Cookie (@Oreo) January 7, 2022. Some social media management software even allows you to save go-to answers. How are people responding to your new product on social media?

Products 135

Products Social Media FAQ Sentiment 135

Hootsuite

JUNE 29, 2023

For instance: Patagonia is beloved for its commitment to the environment (it even landed at #3 on the 2022 Axios-Harris poll of the most reputable brands in America). No wonder internationally beloved toy company Lego reported a 17% growth in 2022. You don’t necessarily have to sit back and accept public sentiment.

Reputation 106

Reputation Strategy Brands HootSuite 106

Oktopost

JUNE 28, 2023

So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions. Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose?

Social Media 62

Social Media Engagement Strategy B2B 62

Oktopost

MAY 2, 2023

All of this – and more – can be solved by a commitment to social listening. So far as social media management is concerned, it’s at the very foundations, underpinning your entire strategy now, then, and far into the future. What is social listening? By 2021, almost half of marketers had embraced social listening.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Sprout Social

MARCH 27, 2023

For instance, the inspiration for the Year in Social campaign mentioned above started with the customer marketing insight that social marketers often feel the pressure to do more—without acknowledging how far their brand has come. Edutainment” content—social posts that entertain and educate—is perfect for this journey stage.

Campaign 130

Campaign Social Media UGC Metrics 130

Hootsuite

JUNE 21, 2022

To generate more authentic content on a budget, we reached out to some TikTok influencers to create user-generated content (UGC) to share. The UGC performed really well and filled a gap in our content, however, with our feed featuring so many different people, we started to lose our brand voice a little. The 7-second challenge.

HootSuite 84

HootSuite Trends UGC Authentication 84