No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success
Pixlee
APRIL 25, 2019
Coachella just wrapped its 2019 show, complete with an Ariana Grande & Justin Bieber surprise performance and an Easter Sunday sermon by Kanye. Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. When FOMO Died. Year-Round Influencers.
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