No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success
Pixlee
APRIL 25, 2019
Coachella just wrapped its 2019 show, complete with an Ariana Grande & Justin Bieber surprise performance and an Easter Sunday sermon by Kanye. Coachella 2019 was the first to have both weeks streamed live on YouTube in their entirety. When FOMO Died. Year-Round Influencers.
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