Bill Hartzer

DECEMBER 16, 2013

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. The element of surprise.

SMS 97

SMS Strategy Wireless Mobile 97

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). We have more marketing capability and capacity than ever, but paradoxically less certainty than ever.

Statistics 142

Statistics Marketing SMS Research 142

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. Because you want your website to scale easily to tablets and other mobile devices. Content Marketing.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Let’s dive deeper into how mobile can fast-track your company’s transformation.

Mobile 60

Mobile Strategy Loyalty SMS 60

Mindjumpers

MAY 26, 2016

Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. The app has been further developed with a new version pushed out in Feb 2015 and was valued over $10 million during a funding round back in 2014. Maybe it’s time for an overhaul. Here & Now.

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Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

comScore 199

comScore Smart Phone SMS Advertising 199

Mindjumpers

MAY 26, 2016

Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. The app has been further developed with a new version pushed out in Feb 2015 and was valued over $10 million during a funding round back in 2014. Maybe it’s time for an overhaul. Here & Now.

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Authentication SMS Influencer Advertising 100