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What is a Photo Dump and Why Should Marketers Care?

Hootsuite

Photo dumps often have a mix of “good” pics, blurry selfies, candids, goofy shots and maybe a meme or two. Instagram has been criticized as an environment full of people pretending to be more polished and put together than they actually are, which isn’t authentic. How to create a photo dump people will want to flip through.

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What Marketers Need to Know About TikTok

Ignite Social Media

Its origins here in the West can be traced back to 2014’s Musical.ly Authenticity matters here, so let your hair down! Instead of focusing on product information and updates, think about how you can continue telling the story of your brand, the people who make it possible, and how your products play a key role in that lifestyle.

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22 Facebook Messenger Stats Marketers Must Know in 2022

Hootsuite

If we’re being honest, we think it’s one of the most under-tapped resources available to a business, especially given the rise of social commerce and audiences placing a higher value on authentic communication and customer service. billion times since 2014. Messenger has been downloaded 5.4 billion times.

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How Glossier Built a Cult Following on Social Media

Unmetric

In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 11:57am PDT. growth in fans.

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15 of the Most Important Instagram Trends to Watch Right Now

Hootsuite

Pick up tips on how to make your Instagram account more shoppable. Authenticity is so last year. Aerie has earned major social klout for its “Retouching free since 2014” aesthetic. Users are looking for authenticity from their influencers, too. Read more about what meme creators get right on Instagram.

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. While LEGO’s content strategy is not overly meme-based or purely humor-based, the brand still attracts audiences who appreciate thematic content and smart references.

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What to Post on Instagram: 15 Creative and Engaging Ideas

Hootsuite

That’s why tutorials or how tos crush it on social media. For example, in the post above, fitness coach @thechriscoulson shows his followers how to do a perfect lat pulldown. It’s called How To Win the Game of Advanced Personal Finance. That’s great for engagement and brand authenticity. I now challenge @jasonstatham.

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