Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? Let’s go… Benchmarks: How much does Facebook advertising cost? You might be curious about the exact cost of an impression, a click, or a conversion through Facebook ads. Ready to read on?

Cost 40

Cost Advertising Price Facebook 40

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Many marketers fixate their advertising efforts on Instagram and Facebook. When evaluating whether or not to advertise on a platform, take these factors into consideration: Are your competitors advertising there?

CPM 150

CPM CPA ROI Campaign 150

Convince & Convert

FEBRUARY 17, 2017

At the close of 2014, this figure was only one billion per day. Facebook video ads testing needs to be organized and deliberate, so you can easily compare the number of clicks, views, likes, conversions, and other results. This ad format is utilized less than the CPC campaigns, but it’s a marketing goldmine.

Video 144

Video CPC Facebook Strategy 144