Proactive Report

JULY 3, 2011

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. What is new is how connected we are and how fast the information moves along the social graph.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Dave Fleet

FEBRUARY 15, 2011

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. Trust in 2011. The new trust framework involves profit with purpose, engagement with stakeholders and transparency around the company’s activities.

Social Media 318

Social Media Survey Social Graph News 318

Proactive Report

DECEMBER 24, 2010

What you can do to socilize your email content: Use a tool like Flowtown that uncovers the social graph of the people on your email list. Connect to the social network/s that most of your list members belong to. Monitor the social conversation and engage. Identify and reward your influencers and evangelists.

Trends 85

Trends Engagement Press Release Social Graph 85

Proactive Report

OCTOBER 30, 2011

Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. Social Media Governance 2011 ) In the US 55 percent use search alerts , but only 16 percent are using a social media monitoring tool. No big surprise there!).

Social Media 95

Social Media Retail Airlines Social Graph 95

Webbiquity SMM

APRIL 9, 2012

Nothing replaces real social media engagement of course, but used carefully and in conjunction with real-time monitoring, automation tools like this do have their place. Storefront Social. A social media analytics and engagement tool that incorporates search, analytics and engagement capabilities.

Review 201

Review Tools Social Media Klout 201