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5 Different Ways to Weave Earned Content Into Your Marketing Mix

Pixlee

When Burberry launched their “The Art of the Trench” site in 2009, allowing users to upload pictures of themselves wearing the company’s products (or just interact with them), they saw a 50% increase in ecommerce sales. Place UGC On Your Site. Share your UGC on social media as part of your brand lifestyle. Share on Social Media.

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The 50 User Generated Content Stats You Need to Know

Pixlee

UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Millennials. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. Millennials (ages 25 and above) are the biggest content drivers—contributing over 70% of all UGC. Businesses make $6.50 Businesses make $6.50

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance? IANAL, but I want to share a few other areas that people should know: * Libel/Slander – Just make sure everything is truthful and accurate. COPPA – Do minors use your website and do you mine data for marketing?

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brand authenticity. Brand authenticity is the “realness” of a brand. Brand authenticity includes a brand voice (how your brand “sounds”) and brand engagement (how a brand interacts with its audience). Launched in 2009, Pinterest is an online pinboard. User-generated content (UGC).

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Tamar is also the author of The New Community Rules (July 2009). These are some of the things that need to be done to send a good email campaign and are very similar to the amount of time it takes to set up a good PPC campaign and takes as much if not more time then SEO. Disaster management (servers go down, critical bug found, etc.)

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How Ford Can Ramp Up It's Social Media Turnaround Story of 2009.

Bare Feet Studios

If you remove the formal shooting environment all of these talking heads will come across much more real, more authentic, more likable, and therefore with a higher trust quotient. It will be much more compelling and authentic than the pretty agency stuff. I would love to see that! he comes across a bit zombie-like. You can too.