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The Viral Marketing Virus

Akamai Marketing

Create content that strikes an emotional cord (funny, sad, inspirational) and is distinctly unique and you’re one step closer to viral. . Create content that tells a story, not a tagline and you’re one step closer to viral. . If your branding it, make the product part of the story, not THE story. . And move on.

Marketing 100
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Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

The only limit is on keywords tracked, which is the basis of gShift’s pricing (see “Limitations and Concerns” below). The software doesn’t provide a way to automatically segregate branded from unbranded search keywords (which would be nice), but this can be set up manually using “Campaigns.”

Software 140
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

People are different, communities are different and marketers/brands are different. As a result, the acceptance or success of a social media marketer will vary in different communities, using different tools and for different brands. No, it’s still not a clear picture. That’s commercial social media marketing.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

It would be sadder if someone built a brand new Facebook Page only to find out that Facebook canned it a second time. But let’s just say that the main admin of a big brand’s page or other type of page leaves the company on bad terms and defaces or even removes the Facebook Page. It’s sad, really. Just my $0.02.

Facebook 277