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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. You need to live up to the brand.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

I thought it would be handy for those of you new to social media ethics to have a glossary of terms and issues that have arisen. Tamar’s post on the Zicam controversy addresses these questions. Sock Puppets are the paid marketers who pose as community members to create content on behalf of a client or their own company.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > An Open Letter to Facebook An Open Letter to Facebook by Tamar Weinberg on April 28, 2010 Share I started this letter before f8, so for the record, it’s not about anything new. Where Did My Facebook Page Go?

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How to Become a Niche Rockstar: The Guide

Viper Chill

Even though there are thousands upon thousands of micro-niches and active communities discussing the most peculiar topics, there’s still only room for a handful of ‘rockstars’ to emerge from each of them. It’s really about having an impact on your own niche community, however small or obscure it may be.

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