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Marketing to Gen Z: How to Get It Right in 2023

Hootsuite

This March 2021 Statista study , for instance, says that 62% of Gen Z and Millennials bought something as a result of social media marketing that month—but doesn’t differentiate between the two generations. Hire them onto your social team. Psst: Gen Z, if you’re looking for a job in social media, here’s some advice ).

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4 Benefits of Using a Multilingual Chatbot to Personalize Customer Experiences

Hootsuite

The film Lost in Translation is not only a cult favorite from 2003, but it is also a very real experience that retailers want to avoid when communicating with customers at all costs. Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce. The importance of a personalized customer experience. Get the guide now!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

There seems to be a distinct collection of sessions, parties, and hang-outs for the social media crowd, and then a completely separate collection for developers, entrepreneurs (and of course film attendees). More so than any other event I attend, SXSW is conference roulette. I’ll write about that soon.