Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Oktopost

MARCH 1, 2021

There’s a new app taking social media circles by storm and if you’ve seen it mentioned in your feeds, you may be wondering, “ WTF is Clubhouse ?”. What’s in it for B2B Brands? If you’ve got this far, you’re probably thinking it has some major potential for B2B brands. Who is Clubhouse for? This is what social apps are made for!

B2B 118

B2B Brands Conference LinkedIn 118

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. Developing Your Buyer Personas. That’s Product Marketing 101.

Data 131

Data B2B Statistics Social Media 131

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. And it’s still the place to go for breaking news. So, there’s hope.

Team 160

Team Marketing B2B Eventful 160

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place?

LinkedIn 141

LinkedIn Tips Marketing B2B 141

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. What is a buyer persona? Why are buyer personas important?

Data 140

Data Social Media Sentiment Team 140

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. An end goal you want to attain through your messaging across all channels. The most important upgrades of all?

B2B 52

B2B Tips Brands Marketing 52

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them.

Content 124

Content Brands Findability Marketing 124

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing? How does influencer marketing work in B2B?

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? And with the growth in video consumption has come an accompanying increase in video marketing. . Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy.

Video 69

Video Marketing B2B Eventful 69

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!

Template 78

Template Templates How To Training 78

Webbiquity SMM

OCTOBER 5, 2012

and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). So which is best?

Vocus 155

Vocus B2B Social Media Statistics 155

Pam Moore

JULY 22, 2020

SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy. If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. This is why your marketing foundation must be based upon an AUDIENCE FIRST marketing strategy.

Strategy 78

Strategy Template Templates Marketing 78

Sprout Social

JULY 29, 2020

As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. It’s essential to incorporate asking for reviews into your marketing strategy to make sure that you’re getting quality reviews from your customers. The importance of customer reviews.

Review 140

Review Case Study Reputation Study 140

Visually SM

OCTOBER 29, 2020

However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking. In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy.

Social Media 130

Social Media Engagement Strategy How To 130

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? Is it right for your business? How do you “do” social media marketing, and how do you get started? All in a day's work.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Oktopost

SEPTEMBER 9, 2019

As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers.

B2B 77

B2B Tools Metadata Marketing 77

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. It’s much safer—and more efficient—to dedicate a specific time in your workday to create, tweak, proofread, and schedule posts. In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix.

Template 145

Template Templates Social Media Tools 145

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 216

Google Tips Bookmarklet SEO 216

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space.

Reddit 104

Reddit Hubspot API Reputation 104

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Focus really is key to success. Less is more.

Social Media 78

Social Media Template Templates Marketing 78

Keyhole.co

JULY 5, 2023

This makes it a prime destination for B2C brands to market their products in creative ways. As a consumer, you’re likely spending a good deal of your day on Instagram, interacting not only with your friends but also brands. The aim is for your customers to end up developing a strong positive perception of your brand.

Instagram 52

Instagram Meme Tips Marketing 52

agora pulse

MAY 29, 2020

Cutting costs makes sense, of course, but many businesses make the mistake of starting off by cutting their marketing departments right off the bat—without thinking exactly about purpose, and benefit of each specific (and vital) role. A social media manager is vital to every company, especially during a crisis. Most of them don’t.).

Social Media Management 213

Social Media Management Social Media ROI Company 213

Pam Moore

OCTOBER 20, 2020

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. Do you REALLY know your customer? Many savvy marketers will tell you that you “must know your customer.” I am sharing with you the top 15 most simple ways you can research and learn more about your target customer.

Research 78

Research Template Templates Training 78

Kikolani

OCTOBER 4, 2016

A lot of businesses fail to understand the importance of having a sound marketing strategy. These companies haven’t realized the value of having a marketing strategy to lead them forward. They rely on a combination of hard work and dedication (without marketing strategies) to reach their goals.

Strategy 156

Strategy Tips Marketing Resources 156

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 97

Research How To Marketing Price 97

Hootsuite

SEPTEMBER 14, 2020

Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram. Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram.

Metrics 145

Metrics Analytics Instagram Tools 145

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Less is more.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting? Less is more.

Social Media 78

Social Media Template Templates Marketing 78

Sprout Social

SEPTEMBER 30, 2022

But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. If you have a social business page on Facebook, Instagram or LinkedIn, you may already be engaged in the basics of social selling without realizing it. What is social selling?

Tips 133

Tips Authentication LinkedIn Groups 133

Buffer Social

JANUARY 18, 2024

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market. " Here’s everything you need to know about using LinkedIn Premium to build your personal brand , increase engagement, and grow your following. "

LinkedIn 88

LinkedIn Review Badge Analytics 88

Hootsuite

JUNE 11, 2020

If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy. Types of YouTube ads.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. Pick your social channels. Hey, we totally get it.

Social Media 105

Social Media Marketing URL Hashtag 105

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. But how do you know if your costs are “good” or not in the first place? How does Facebook ad pricing work?

Cost 94

Cost CPC Facebook HootSuite 94

Techipedia: Tamar Weinberg

JANUARY 11, 2012

See How to Hire Your SEO Partner from November. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Then, I’ll review your best SMM support options. Social Media Marketing Activities and Skills. This is a guest post by Brad Shorr.

Social Media 168

Social Media How To Marketing Syndication 168

Keyhole.co

FEBRUARY 4, 2023

The recent boom in video marketing has also made this channel a breeding ground for creators. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge. Data always leads to the best approach; even in this case, you must trust your LinkedIn numbers.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52