Oktopost

APRIL 28, 2024

What’s the difference between thought leadership on social media vs. a cold email with similar content? Here are some actionable tips to get you onboard. Effectively using social media can make all the difference when meeting (and exceeding) your sales quotas across your sales team. Why is social media for sales a must-have?

Social Media 69

Social Media Tools B2B Team 69

Ignite Social Media

JANUARY 8, 2024

This is User-Generated Content, the holy grail of social media. It’s the content your audience creates for you. What does Evergreen Content mean? Think of this as the timeless content that keeps on giving. It’s in contrast to seasonal, or time-limited content. What does UGC mean? What does CPC mean?

Social Media 124

Social Media CPA CPM CPC 124

Ignite Social Media

NOVEMBER 27, 2023

However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.

Trends 167

Trends Social Media Brands Meme 167

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. When an audience is fully engaged, they don’t sit back and passively scroll through your social posts.

Engagement 104

Engagement Tips Loyalty Metrics 104

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. However, since social selling is a relatively new concept, few sales teams manage to get it right. This digital shift has welcomed a new era in sales: social selling.

Examples 136

Examples B2B ROI Analytics 136

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals.

SEO 154

SEO Social Media Strategy Hashtag 154

Buffer Social

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn.   That’s when I had to return to that platform and revamp my account. I would have to do something with my account to become a credible writer and get selected. So, I started consuming content on LinkedIn.

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Keyhole.co

APRIL 30, 2024

Gone are the days when a random clip could skyrocket to fame on YouTube or Vine. With these powerful insights in hand, you can optimize your content game plan and give your channel the boost it truly deserves. Does engagement spike when you post less frequently? But making great videos isn’t just about luck anymore.

YouTube 52

YouTube Tools Analytics Trends 52

Convince & Convert

DECEMBER 6, 2023

Getting personal can also go a long way in delivering exceptional experiences for customers. These companies get back to their customers through the comment section or direct message (DM). Image via Khoros However, when looking to resolve problems, customers hope to get a response in less than an hour.

Social Media 143

Social Media Hubspot Statistics Survey 143

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Influencer 100

Influencer Instagram Brands Fashion 100

Oktopost

OCTOBER 8, 2023

The most important factor to prioritize when building out your cadence sequence is personalization – it will make all the difference between drawing your prospects towards your product and potentially driving them away.

B2B 131

B2B Education Meeting Engagement 131

Buffer Social

JANUARY 10, 2024

I faced this problem when I became a travel blogger and content creator.    I still don’t have all the answers, but I’m learning and growing every day, and in this post, I’ll share my best tips on surviving and potentially thriving in the cut-throat world of content creation.

Travel 78

Travel Blogger Marketing Authentication 78

Hootsuite

APRIL 17, 2024

The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. On Threads, content is presented to users via two different tabs: the For You tab and the Following tab. The For You tab, though, offers a mix of content from your friends as well as recommended users.

HootSuite 86

HootSuite Feed Feedly Instagram 86

Oktopost

JUNE 20, 2023

When it comes to employee participation, those who lead advocacy initiatives understand that engagement ebbs and flows. Passionate about humanizing B2B brands, building communities, and developing her personal brand, she manages all social accounts and heads the Oktopost employee advocacy program. Catch all of the episodes here!

Strategy 118

Strategy B2B Apple Hosting 118

BeingOptimist

JANUARY 29, 2024

Portugal does not only have one VPN that stands as the best but also a bunch of VPNs that can get you encrypted information protection. For a country like Portugal which has a lot of censored content, you will need VPNs to access the restricted content. Here’s why we think you should get these VPNs.

Privacy 111

Privacy Policies Features Data 111

Ignite Social Media

NOVEMBER 13, 2023

In today’s digital world, your social media strategy lives and dies by captivating visual content. We’re sharing four stellar examples (and a bonus) any brand can learn from to spark your social content creation. This imaginative video content intrigues audiences and immerses them in the brand’s world.

Social Media 96

Social Media Transportation Review Instagram 96

Oktopost

APRIL 26, 2024

Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. With employee advocacy, your lawyers can post thought leadership content that showcases their legal knowledge and enables them to build trusting relationships with potential clients.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Buffer Social

SEPTEMBER 26, 2023

And, to build up my business, I’ve been actively building my personal brand on social media for three years. I get anxious when I’m the center of attention or when I have to speak in public and I’m self-conscious around strangers and care too much about what they think of me (shy).

Social Media 92

Social Media Brands Metrics Skills 92

Jon Loomer

JUNE 1, 2022

Did you know that you can do this with organic content ? In fact, I’ve seen some bugs in one version, and it also seems that what you see may be different from person to person. With all of that said, I want to walk through the two ways that I can create A/B split tests of organic content… Meta Business Suite.

Organization 214

Organization Facebook Content Metrics 214

Buffer Social

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. They use the platform as a content distribution system, not a resume builder.

LinkedIn 113

LinkedIn Tips Skills URL 113

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn. Think of your headline as a tagline.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Buffer Social

NOVEMBER 28, 2023

  See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how I share it. We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process.

LinkedIn 95

LinkedIn Publishing Aggregator Analysis 95

Sprout Social

MARCH 15, 2024

YouTube influencers are on a different level when it comes to business impact. And this speaks to the power of YouTube influencer marketing and sponsored content for brands. Table of contents: Who are YouTube influencers? These creators’ personal brands are recognizable among their audiences and businesses.

YouTube 104

YouTube Influencer Meme Review 104

Ignite Social Media

DECEMBER 16, 2022

It’s essential for brands to stay on top of the ever-evolving trends to get an edge over their competitors. . We’ve rounded up some of our insightful content to help shape your 2023 social media marketing strategies by highlighting the blog content that readers found most helpful in recent months. . Know why…

Social Media 161

Social Media Brands Fair Use Marketing 161

Oktopost

APRIL 27, 2024

Whether we beat our personal CrossFit record, score a winning goal, or close the most significant account of the quarter, we need recognition and visibility for our accomplishments. Gamification of activities enables healthy competition between employees and gets everyone motivated to become even more accomplished.

Training 62

Training Badge Team Groups 62

Convince & Convert

MARCH 7, 2024

When everyone is working towards the same goals, it promotes synergy and ensures that each team’s activities contribute to overall success. By leveraging a unified tech stack, teams can access real-time insights, streamline processes, and deliver customers a more cohesive and personalized experience throughout their journey.

Research 140

Research Strategy Influencer Survey 140

Buffer Social

OCTOBER 16, 2023

So, while it’s great (and ideal) to build a platform off your personality, it’s not the most realistic method. What is realistic, is niching down – that is, pick a topic (or set of topics) and build your content around them. With content pillars. What is a content pillar? And how can you do this?

Template 102

Template Templates Social Media Content 102

Hootsuite

MARCH 1, 2024

Instagram Threads nearly broke the internet when it debuted in early July 2023. Compose your Thread Go to Composer > Post Under Publish to , select your Threads account Compose your Thread in the content box. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

Instagram 107

Instagram HootSuite How To Social Media Management 107

Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. So when you call out heritage months and celebratory moments, those are very important because we’ve all experienced triumph. You care about Black creators.

Social Media 110

Social Media Authentication Communities Campaign 110

Waxing UnLyrical

OCTOBER 7, 2016

What do you do when content gets personal, so personal, that you can’t see any other way forward? Our editorial theme this month is content (though we’ll also have posts on measurement, seeing as how that was last month’s theme, and last month was a wash). You see, Suzy Q. died on Monday.

Content 230

Content Banking Construction Publishing 230

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Here’s how you can get started with ChatGPT for social media marketing. Like… well, you get it. What type of content should we focus on?

Social Media 140

Social Media HootSuite How To URL 140

Buffer Social

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Buffer Social

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot.

Brands 76

Brands How To Instagram Consultant 76

Oktopost

SEPTEMBER 12, 2023

But how do you subtly engage your prospects when they are researching solutions online? Over 80% of B2B companies are now using intent data to personalize their marketing efforts , and to stay competitive, you need to be too. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. Trust = sales.

Engagement 110

Engagement UGC Facebook HootSuite 110

Hootsuite

SEPTEMBER 6, 2023

How did you get into social media? Every question in an interview is an opportunity to showcase your strengths, so approach this first one with enthusiasm: you’ll want to show you care about social media from the get-go. What is your favorite social media platform to use personally, and why? You got this!

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102