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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 111
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Social Networking Stats: Moms on Facebook, #RLTM Scoreboard

The Realtime Report

Tagged: 20 million unique monthly users. via Tagged. In celebration of Mother’s Day, the Facebook Data Science team took a look at moms on Facebook. Research by Facebook Data Science. Does any of this data surprise you? Google Plus: 343 million monthly active users. via GlobalWebIndex.

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I Used AI to Publish on LinkedIn for 7 Days – Here's What Happened

Buffer Social

But I thought, for science, I’d do this experiment and answer one of the AI questions that creators might be deeply curious about: how does AI content on LinkedIn perform? How I organized the content using Tags These boundaries helped me force myself away from perfectionism, which allowed me to save time and work quickly.

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Success with the Google News Standout Tag: A 90-Day Study

Adam Sherk

Which news organizations are having the most success with the Google News standout tag? When I previously wrote about how to use the standout tag , I wished I could have provided some insights on how often “Featured” articles appear and which publications are most often cited. So I set out to gather some informal data.

News 159
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Social media silence: How to know when your brand should stay quiet

Sprout Social

In my time as social media strategist at the University of Colorado Boulder College of Engineering & Applied Science , we’ve previously implemented social silence for emergency incidents on campus and after a tragedy. What the University of Colorado College of Engineering & Applied Science learned from two weeks of silence.

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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

How we tested adding links to content on LinkedIn Social media is part art, part science. To track our results, we tagged our experiment posts in Sprout. Tags helped us pull reports solely featuring our experiment results, which is an effective way to track specific post results, or campaigns.

LinkedIn 108
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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. AI in marketing may feel more science fiction than fact to many, but Artificial Intelligence is no longer a far-off concept.

Examples 200