Social Media Strategies Summit

DECEMBER 14, 2023

Of course, ensuring content marketing success isn’t just about clicking the “Publish” button three to five times per week. With this in mind, it doesn’t come as a surprise that some of the highest-performing pieces of content are evergreen articles that answer common questions and remain relevant for long periods.

Content 221

Content Marketing Loyalty Collaboration 221

Ignite Social Media

FEBRUARY 26, 2024

You hear an amazing idea but instantly know it won’t work because of budget constraints ; 21. You probably can’t explain the technical intricacies of how an algorithm works , but you hate them nonetheless; 23. You remember when podcasts were a thing, then they weren’t a thing, and then they were a thing again; 24.

Flash Mob 157

Flash Mob Social Media Marketing Meme 157

Jon Loomer

JANUARY 31, 2024

The most common application of events is on our website, though it doesn’t have to be. Custom Events: Since these aren’t predefined, there are limitless possibilities for custom events that fit priorities for each individual website. The granularity custom conversions provide don’t add any value to custom audiences.

Eventful 173

Eventful Conversation API URL 173

Ignite Social Media

FEBRUARY 13, 2024

Brands may have felt that other networks like Instagram and TikTok didn’t lend themselves as well to driving real-time engagement. Some advertisers likely calculated that the time wasn’t worth it if they weren’t confident it would drive significant engagement.

Analysis 157

Analysis Hashtag Sports eBook 157

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. However, just because Facebook is not a favorite among teens does not mean they aren’t using it at all, nor does it mean that you can’t reach Gen Z on Facebook when they are using it.

Data 154

Data Facebook Reddit Social Networking 154

Jon Loomer

FEBRUARY 14, 2024

But I don’t recognize much of the Facebook ads landscape that I wrote about eight years ago. You may think that the most basic things have remained static, but they haven’t. Website custom audiences weren’t even a thing until 2014. And that hasn’t changed. Ads aren’t magical.

Advertising 176

Advertising Metrics Cost Sentiment 176

Social Media Strategies Summit

AUGUST 26, 2022

By doing something as simple as performing in-depth keyword research and creating posts around the search terms you want to rank for, you can effectively select the best topics for your blog and maximize your chances of winning position #1 on Google. This tool will give you an idea of what your target audience is searching for on Google.

Loyalty 204

Loyalty Software Publishing SEO 204

Jon Loomer

AUGUST 9, 2023

RESOURCE: Meta Ads Glossary The Ads Glossary contains more than 100 important terms. Use this when you aren’t sure about what something means. Throughout the content of this website, you’ll occasionally see words and terms that are bolded. Sometimes, Meta doesn’t spend your daily budget. The Rules 3.

Advertising 148

Advertising Campaign Cost Compete 148

Jon Loomer

NOVEMBER 29, 2023

What do you do if you don’t know the total amount spent? Let’s discuss the factors that would help you solve this problem… Dynamic Variable In simple terms, you need to replace “147.00” above with a dynamic value that represents the total order value. So, again, we haven’t solved a problem yet.

Eventful 179

Eventful URL Price API 179

The Realtime Report

APRIL 24, 2024

Your job isn’t over – in fact, some would argue that the real work is just beginning. Don’t let it go!” Proactively seeking feedback from your attendees is the ultimate way to gain a clear understanding of what worked, what didn’t, and what you can improve for next time. But guess what?

Eventful 91

Eventful Survey Loyalty Authentication 91

Jon Loomer

FEBRUARY 6, 2023

The Phishing Scam What I’m going to describe won’t be shocking. Most work because they create a Facebook page and then a post that claims you have violated terms. And Facebook isn’t doing nearly enough about it. I guess that hasn’t happened yet. This scam isn’t sophisticated.

Facebook 186

Facebook Authentication Review Report 186

Jon Loomer

DECEMBER 13, 2021

There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. It doesn’t mean running ads for them is impossible or even not worth the challenge. And you alone can’t be held responsible for that. You won’t get results.

Advertising 198

Advertising Facebook API Reputation 198

Jon Loomer

JANUARY 17, 2024

You can’t provide any targeting inputs. You can’t even create multiple ad sets. These advertisers likely haven’t found success with Advantage+ Shopping Campaigns. This isn’t to say that they’re wrong. There isn’t proof that the broadest targeting will always be the most effective.

Advertising 188

Advertising API Skills CPM 188

Jon Loomer

MARCH 6, 2024

This could become a long-term problem. A shared link with a featured image that doesn’t clearly depict a specific player. It doesn’t mean that everything needs to be in your primary text, featured image, and headline. That doesn’t make my website unique. If you want to know who it is, you need to click.

Content 176

Content Policies Cost Advertising 176

Ignite Social Media

NOVEMBER 17, 2021

While Marketers Bore of It, Facebook Will Remain #1 in Terms of Users and Minutes on the Platform. While the shine is off the proverbial apple, it’s still the king in terms of active users and minutes spent on the platform. Pinterest’s Long-Term Value for Marketers Will Contribute to Continued Strong Results.

Social Media 208

Social Media API Reputation Compete 208

Jon Loomer

SEPTEMBER 27, 2023

While writing all of those blog posts and recording all of those videos hasn’t necessarily been easy, it’s all so naturally part of my routine that it’s also not especially difficult. Why didn’t I quit? I don’t run because I like running. This isn’t something you do “when you have time.”

Content 181

Content Metrics Video Publishing 181

Jon Loomer

FEBRUARY 10, 2024

While view-through may not be equal to click attribution in terms of confidence that your ad led to the conversion, both have value. While some conversions may be legitimate, the vast majority are likely from people who didn’t even see your ad but would have converted anyway.

eBook 130

eBook Eventful Conversation Report 130

Jon Loomer

DECEMBER 15, 2021

I’m going to explain this in only the most basic terms — mainly because I understand it in the most basic terms. It doesn’t mean that you should use the Conversions API instead of the Facebook pixel. Again, though, that doesn’t mean the API isn’t important. How to Set it Up.

API 206

API Conversation Facebook Eventful 206

Ignite Social Media

JANUARY 8, 2024

So, without further ado, let’s dive into these 30 must-know terms. Hate followers are those who can’t resist engaging with your content, even if it’s just to criticize or argue. But when picking influencers for your brand, make sure their engagement rate isn’t high just because nobody likes them.

Social Media 124

Social Media CPA CPM CPC 124

Webbiquity SMM

JUNE 1, 2021

Digital marketing isn’t rocket science, but it’s no cakewalk either. This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too. No matter how good it is, your content doesn’t matter if it doesn’t reach your subscriber list. Don’t rely on Gmail here.

Tips 352

Tips Marketing Privacy Influencer 352

Jon Loomer

MAY 10, 2023

We’ve all heard it: “Facebook ads don’t work.” Facebook ads don’t work for you. Far too often, we blame the platform or algorithm or other mysterious things that we don’t understand to explain why we’re not getting better results. You can’t test everything all at once, of course.

Startup 190

Startup API Issues Industry 190

Jon Loomer

MAY 3, 2023

If it’s because the targeted audience is increasingly more saturated by ads, that may not be a good thing long-term. Here’s a look at the growth of monthly active users on all Meta apps… It doesn’t seem possible that this increase alone could explain the drop in ad prices. But is this possible? Absolutely.

Price 179

Price CPM Cost Advertising 179

Jon Loomer

OCTOBER 4, 2023

So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. Custom events work like standard events, but they go beyond the predefined terms. You would create a custom event when a standard event doesn’t accurately reflect the action that you want to track.

Eventful 184

Eventful Conversation Embedding URL 184

Ignite Social Media

APRIL 8, 2022

As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise. It’s a no-brainer that you shouldn’t use other people’s intellectual work without a fair use exemption or the owners’ permission. The short answer is no. Fair Use in the Social Media Age.

Fair Use 215

Fair Use Social Media Meme Public Domain 215

Jon Loomer

FEBRUARY 19, 2024

When on, all placements are eligible for distribution, though they won’t be used equally. But the concept isn’t. At the very least, the removal of placements doesn’t actually help you. Why wouldn’t you? But, low-quality clicks don’t lead to purchases. Could you remove it?

Advertising 153

Advertising Conversation Cost Video 153

Jon Loomer

FEBRUARY 12, 2024

I found great success with micro-targeting and I found great enjoyment in all of the levers I could pull with targeting to find what works and what doesn’t. Don’t exclude current customers unless those customers can’t buy the product you’re promoting. But things are changing. You should, too.

Advertising 183

Advertising Campaign Cost Conversation 183

Jon Loomer

NOVEMBER 15, 2023

I didn’t think I needed the power this server provided to validate the fee. I don’t know Stape. I don’t have any type of relationship or agreement with Stape. Use the same email address as you use with Stape (I haven’t tested this, but that’s what Stape says to do) and set your API Gateway password.

API 177

API Conversation Overview Eventful 177

BeingOptimist

AUGUST 20, 2023

One such commonly found term in classified advertisements and online selling platforms is ‘OBO,’ a three-letter acronym that influences how transactions take place. The Role of OBO in Commerce Implications and Strategies related to OBO Decoding the Term OBO Strategies for ‘OBO’ What Does OBO Mean and its Uses?

Proposal 93

Proposal Price Advertising Influencer 93

Webbiquity SMM

APRIL 13, 2021

There are reasons to question its long-term staying power. Once you’re able to score an invite, you may want to check out the excellent tutorial on how to get started on Clubhouse from Social Media Examiner (if you don’t mind the obnoxious pop-ups). Small doesn’t mean weak. Clearly, that didn’t happen.

Apple 215

Apple Plaxo Microsoft Vimeo 215

SocMed Sean

MAY 8, 2019

Understanding the value of SEO and PPC The best place to start is with the long-term goal in mind. Being ranked high on Google for the specific search terms that are related to your business is eventually what attracts more visits to a long-term website. Where to start? Which strategy is better?

SEO 239

SEO Strategy Tips Marketing 239

Jon Loomer

AUGUST 12, 2019

While I have the Search placement option, there is still plenty I don’t know. The explanation of the placement shown above: Reach people with relevant ads based on their search terms. But I never indicated any search terms, so those terms must be generic and not related specifically to my campaign (this was later confirmed).

Facebook 167

Facebook Retail Advertising Buy 167

Jon Loomer

JANUARY 23, 2024

Writing blog posts about the same topic I covered in a video wasn’t initially an issue. Long-term, this could have a major impact on my website strategy and traffic. These posts allowed me to embed the YouTube video at the top and write a short blog post below. It was helpful. Duplicate content is never great.

Video 138

Video Publishing Newsletter Types 138

Jon Loomer

OCTOBER 30, 2023

I contend that Meta doesn’t intend to make any money from this, at least for now. Long-Term Advertising Impact Meta surely knows that by introducing the subscription model in the European Union, the rest of the world will likely follow. Also, let’s be clear what this isn’t: It’s not Meta eliminating advertising.

Instagram 194

Instagram Facebook Privacy Advertising 194

Jon Loomer

MARCH 22, 2023

If you haven’t started creating your own short-form videos yet, it’s not too late. I’ll say that focusing on volume is a good long-term strategy, too. Don’t Let Quality Concerns Impact Creation Here’s something you need to understand: Your audience will be virtually invisible at first. Don’t.

Video 188

Video Software YouTube Applications 188

Jon Loomer

MAY 15, 2023

It just isn’t possible. This stuff isn’t black and white. Understand that expectations aren’t universal or robotic. First, know that we don’t only want cheap leads, but quality leads. You know that there isn’t a simple formula that spits out results. What industry is it? It depends.

Advertising 163

Advertising Real Estate Cost API 163

Jon Loomer

OCTOBER 7, 2020

This is one of the oldest methods of remarketing to a brand’s existing audience, but that doesn’t mean that you should neglect it. Custom Audience Terms. In other words, an email list of 10,000 people doesn’t mean you can reach those 10,000 people with ads; you can expect somewhere closer to 3,000 – 7,000.

List 198

List How To Facebook Advertising 198

Social Media Strategies Summit

MARCH 4, 2022

People don’t read nearly as much as they used to. Fortunately, there’s a trick you can implement to ensure your blog content doesn’t scare off visitors. However, the truth about boosting readability on your blog is that following AI-generated tips won’t be enough to engage your audience.

Content 169

Content How To Software Examples 169