4 Great Gadgets for Ocean Sports
MAY 10, 2013
After traveling around the world for many years, from Ecuador to the United States to Canada to Germany to Italy to Mexico and then back to the United States, I cannot imagine living anywhere else. With my wife we love to practice many ocean sports , particularly surfing, stand-up paddle boarding and spearfishing. Since 2007 I have called Honolulu, Hawaii my home. Underwater Camera.
Which Social Network is Your Pro Sports League [infographic]
Convince & Convert
SEPTEMBER 7, 2014
Read the whole entry. » Social Media Strategy facebook linkedin pinterest pro sports social networks twitter This is a happy day, as NFL football is BACK.
US Mobile Ad Spending Will Top $4 Billion in 2012
The Realtime Report
DECEMBER 27, 2012
Close competitors for this growth in mobile advertising include: travel, with 431% growth since Q3 2011. sports grew 417%. Social Media Statistics automotive education Millennial Media mobile ads mobile advertising native advertising sports travelMobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates.
10 Brands Killing It On Instagram in 2016
SEPTEMBER 7, 2016
Instagram is a great social network for all sports-related content as it lets sports fans enjoy the opportunity to get behind-the-scenes scoops – from the outfit that their favorite tennis player will wear to the next tournament, or the making of their favorite sports goods, to an inside look at an aspect of their sporting heroes they would never see otherwise.
The Random on Social Media, Music, Sports, Books and Movies
Direct Marketing Observations
SEPTEMBER 26, 2011
When travelling/flying, I’ve been reading 2 books simultaneously one is called Bounce by Matthew Syed which talks about how prodigies are not born, they are made, from hard work. Sometimes I just don’t have the oomph to put a complete holisitic 400-600 word thought together but instead these are things on my mind from last week. keep repeating the following quote and can’t help but think this is incredibly accurate. “We don’t have a shortage of data we have a shortage of insight”, from Monika Wilczak. I’m bummed about R.E.M know I can.
The Mobile Revolution is Here Now [Infographic]
MARCH 15, 2013
Amazon.com will reach 4 billion dollars in mobile sales by end of 2012. 1 in 8 will use mobile tickets for airlines, rail and bus travel, festivals, cinemas, and sports events in 2015. For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. people on Earth). million in 2012 to 369.2 million by 2016.
Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?
AUGUST 14, 2012
Travel 30,622 1,457. Sports 6,687 1,500. Travel 49,431 1,586. Sports 22,905 5,087. As Pinterest continues to grow in popularity and usage it is becoming not only an important source of traffic and engagement for publishers but also a good source of links. What types of sites get the most links from Pinterest? Average Links Average Linked Pages. Food 612,238 12,886.
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
This might be a TV show (such as the #Bachelor ), a sports game (such as the #SuperBowl ), a political event (such as the #SOTU ), or even a tragedy, as we currently see after the earthquake in Nepal. For example, I belong to a competitive sports team that has members around the nation. But that doesn’t mean you can use them haphazardly or without strategy.
Mobile Visits Account for 40% of All Traffic for Publishers
NOVEMBER 11, 2014
Sports 38%. Travel 32%. Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. These are all sites that we currently work with so I’m going to keep the titles anonymous. Less than 20% 0.
29% of the Top 500 Google+ Pages are News and Content Sites
DECEMBER 3, 2013
Travel Channel 26 3,335,575. 7 BBC News 27 3,315,935. 15 NBC Sports 60 2,466,391. 51 Sports Illustrated 194 1,369,835. Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. Today I thought I’d check to see just how many news and content sites are among the top 500 pages on Google+.
Why is Grandma Using Facebook and Uncle Joe Using Twitter? 10 Social Media Statistics That May Surprise You
Social Media Citizens
APRIL 26, 2011
On social media sites, men tend to be draw to topics such as sports, newspapers, radio, financial services and music. Sports: Women 5.4% – Men 15.5%. Travel: Women 6.9% – Men 8.3%. The social media landscape is changing at a rapid rate. The reason? More people are joining the “social media game” everyday… some who you wouldn’t even expect!
3 Ways to Use Context From Twitter Profiles
JULY 5, 2016
The use of sports and religious terms were highest among the Spanish, while Germans cared most about travel. Demographic data is an essential element in social media strategy. After identifying a core audience, marketers can select a platform and start tailoring their campaigns. The problem is that demographic targeting is often too broad and not the most effective way to connect with audiences on social media. report from Spredfast offers insight into how Twitter profiles can be used to uncover deeper audience context. Job pride and family ties were also high in the U.K.,
Explore the World with these 4 iPhone Apps
OCTOBER 21, 2011
Travel used to be so dangerous and maybe it still is. At least you can take along a comforting digital security blanket in the form of any of these 4 travel apps for the iPhone. Check out these 4 great iPhone apps for travel. Travelocity is a big force in the travel industry. It also adds some powerful tools that will aid you in your travels. Travelocity.
50 Inspiring Tech Savvy Leaders Over 50
JUNE 5, 2014
Chief Content Strategist for Edelman (@EdelmanPR), AdAge columnist, LinkedIn Influencer and avid sports fan. This is the me you’d meet traveling, or in a bar. Also @artistatlarge. You know what? I’m tired of hearing people say “I’m over 50, too old to understand this stuff” or similar balderdash. I’m over 50 and I get it, so can you! I’ve worked with and learned from some pretty amazing people who are just as old or older and way savvier than I am. It’s about the love of learning–among other things–that keeps us young. Beth Kanter.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
By concentrating on these stories and integrating them across multiple channels, the brands winning on social during the Olympic Games are using it to connect with audiences on values that transcend sport and the products they sell. Here are my travel essentials to bring back number 2! The first time that South Sudan is competing as a nation. The first American to compete in a hijab.
3 Viral Marketing Lessons from the 2016 Super Bowl Commercials
FEBRUARY 8, 2016
The Super Bowl is one of the biggest global events for both the sporting world and for brands. Simply driving a large volume of conversation or views may not be the be all and end all for brands when it comes to viral marketing, but adding a touch of humor can even make a serious message travel further. Lesson 1: It’s All About the Pre-Game. That time has long since gone. Conclusion?
Living On Planes
MARCH 8, 2013
That being said, when I watch my peers (mostly online) talk about travel, it is rarely pleasant. There are so many uncontrollable factors that make air travel impossible, it's a miracle that anyone has anything nice to say about the experience. We have turned complaining about air travel into the new, "how's the weather?" " It's as easy to complain about air travel as it is to have a conversation about the weather. or your local sports team. How to improve your life when you travel by air: Before you go. air travel. Begrudgingly.
How To Use Facebook Audience Insights For Better Targeting
MAY 26, 2016
Are you struggling with Facebook ads targeting? Unsure how to find relevant audiences to improve or scale your campaigns? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. In fact, just by changing one interest you could more than double your campaign results. Why Facebook Audience Insights Matters. Access Audience Insights Tool.
#Ravens get fans involved with Super Bowl XLVII
JANUARY 30, 2013
Aside from the behind the scenes photos of the team’s travels to New Orleans and Media Day, the team’s social media team incorporated the fans into the Media Day experience soliciting questions that the team asked the players. 2012 NFL Picks via Social Media NFL social media sports Baltimore Ravens Baltimore Ravens Facebook Baltimore Ravens Super Bowl Super Bowl Super Bowl XLVIIOver the weekend I saw a post (on left) from the Baltimore Ravens asking fans what they wanted to see on the team’s Facebook page during the week of the Super Bowl.
The Transistor Radio and the Dawn of Mobile Media
AUGUST 12, 2015
With its invention, people could listen to music, news and sports wherever and whenever they wanted. In They wanted entertainment, sports and news and, given its portability, the transistor radio fulfilled those needs. Information travels at breakneck speeds across multiple platforms giving users a myriad of choices for how they receive information. Guest Post by Fay Shapiro.
5 Tips for Finding the Right Social Influencers for Your Brand
Convince & Convert
DECEMBER 11, 2014
Just because a blogger posts recipes doesn’t necessarily mean they are a match for an organic brand, and a tech-savvy sports fan doesn’t make them a guaranteed match for your gaming app. Are you looking for budget-travelers, fashionistas, permissive moms, or coffee drinkers? Image via BigStockPhoto.com. As marketers, we create content in order to persuade and engage with customers.
Seven Tips for Sharing the Road with Cyclists
JULY 3, 2012
ride nearly every day, no matter if I’m traveling or have the comfort of my fitted Trek Madone 5.2. I got my love of cycling from my dad. So, eight years ago, I followed my dad, switched sports, got a coach , and started riding. It’s a fantastic way to clear your head in the middle of the day and I’m sporting a serious (but ridiculous) cycling tan. to noon.
Social Solute: 4 Brands on Social Media to Admire This Year
Ignite Social Media
JUNE 17, 2016
Red Bull talks about activities that require energy, like intense sports, traveling, or exams. It’s hard to believe we’re already halfway through the year. While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. Airbnb. The key to gaining and retaining followers is consistency.
Six Surprising B2B Content Marketing Ideas
PWB Marketing Blog
OCTOBER 5, 2011
Widget – This is a small web application that provides a simple function – such as weather, news headlines, sports scores – without requiring the user to visit a website. Virtual Trade Show – A virtual trade show is a great way to overcome the time and travel costs of hosting an actual trade show or conference. Boring white papers and boastful case studies are common pitfalls.
A Partial Reading List for PR Students
Social Media Strategery
AUGUST 22, 2013
In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes. Image courtesy of Flickr user vasta. College students across the country are in the midst of moving back to college for the fall semester. You’ll learn from brands who have made mistakes. You’ll learn from brands who have succeeded. You’ll
How Google Trends Helps Employers and Job Seekers
Convince & Convert
OCTOBER 29, 2014
Or you can browse through the fastest-growing topics in categories like business & politics, entertainment, lifestyle, nature & science, shopping & fashion, sports, or travel & leisure. The Ford Mustang is the most popular sports car, the Chevy Camaro is 46% less popular, and there’s no movement in the top 5 positions at all. It’s more than just funny.
16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia
SEPTEMBER 18, 2014
In other words its’ the equivalent of telling them “it’s here” Tweet your surfing home movie with #surf #sport or your latest culinary delight photo with #food #foodporn. If you create your own hashtag, forget to use a hashtag, you wont get the reach (or at least the velocity) you were hoping for. Any sports Grand Final, or viral meme may trend at any time.
Fight or Flight: Responding to a PR Crisis
DECEMBER 10, 2014
We see it in sports: Teams that fight back for a victory or a boxer that comes from behind to knock out his opponent in the last round after being on the verge of losing. This example can be seen in various case studies from the past few years; BP’s reaction to the oil spill , Jet Blue leaving travellers stranded , and many others. By Stacey Hood. Fight vs. Flight. Bullying. Clever.
Is PR Afraid to Earn Media?
MAY 7, 2015
Travel stories have business angles. Sports stories have entertainment value. By Doug Simon I was recently at the PR Week Awards when a large agency winner was announced. The announcer read this, “Agency name bought more than $200 million in ads this year.” As the room filled with polite applause, I thought three things: This fact had been highlighted as part of the award submission.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
The Power of Personality on Twitter (And What Your Brand Can Steal)
JUNE 23, 2016
know game 7 is on but so is Keeping Up With the Kardashians for the non sports fans lol. If you’re travel happy & you know it, map your plans! 2016 Social Marketing Planning Guide Download. Brands struggle all the time with trying to give their brands a human face on social media, the marketing channel where a casual, available touch is the best way to build a community. This is particularly true on Twitter, where so many influencers and celebrities have strong followings. Read on to find out. Personality Tactic: Intimate. Well we go skiing in avail. That's pretty sporty.
3 Ways Businesses Can Leverage Snapchat
APRIL 13, 2016
For my business, I’ve used Snapchat to share fun travel stories as I crisscross the country for speaking engagements; I also love to share quick tips and ‘the story behind the story’ of what you may see on Facebook or Instagram. We are seeing this with the NBA, NHL, college sports, even the election primaries! Here are some other staggering statistics about Snapchat: 30% of U.S.
Scott Goodson (@scottfrog) Tells How He Came Up with Emirates Airline’s ‘Hello Tomorrow’ Brand Idea. #branding #brands
Blue Focus Marketing
JUNE 16, 2014
In my experience this does work in many instances such as sport brands, beer brands, spirit brands, luxury brands, but not necessarily with brands that have different habits attached to them. It needed to rally thousands of employees in the worlds fastest growing companies, make a statement about the future that would be heard by global travelers. Not as easy as you might think.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Carrie is also active in community work, including work with tornado relief and local sports charities. Stacey Acevero.
Alien Blue for Reddit - iPad Apps That Don't Suck
SEPTEMBER 17, 2010
Photography Social Networking Books Weather Travel Education Sports Certified Lifestyle Business Reference Finance Healthcare & Fitness Navigation « Back to blog Edit Delete Autopost Alien Blue for Reddit ($3.99) - Alien Blue is the natural evolution of Reddit for a large touchscreen device. Productivity News Entertainment Music Utilities ? View All ?
Seven Steps to Dealing with Critics
FEBRUARY 17, 2015
One week, in the middle of all of this, the CEO and I were traveling to a conference together. Unless you run a sports, religious, or news site, it’s unlikely anonymous trolls will want to spend their every waking moment criticizing you. By Gini Dietrich. Coming up on March Madness, we suggested they create the NCAA of Wii players and have the residents compete with one another.
Some Perspectives on Pinterest
Social Media Marketing
FEBRUARY 25, 2012
You've probably heard that Pinterest is here and in a big way. If you're not already familiar with it, take a look and see if you can understand what the fuss is all about. The site has been around for a couple of years but only recently took off. Why It Works And really, this approach is parallel to the way I think Pinterest is different. Simply stated, the site is a visual bookmarking tool.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Target “People traveling in this location” to reach people whose most recent location is in the area but whose home is at least 125 miles away. Sports. Facebook has a unique system for tracking actions that occur after someone leaves a Facebook ad and travels to a web page. You can spend as little as $5 per day on Facebook advertising and see significant results.
Making the Hop from PR to Media Operations, Part 1
OCTOBER 22, 2012
graduated in PR six years ago and since then I have worked for two fabulous agencies, but have also kept an ever-increasing side career as a freelancer in media operations for sports events. Julia Wall-Clarke is continuing on her quest to work/eat/travel her way around the world. Today’s guest post is by Julia Wall-Clarke. . It is 5 a.m. So what exactly is media operations?
How To Succeed With Visual Social Media Marketing
Convince & Convert
APRIL 18, 2014
It’s not just about creating; today’s social pros need to think about how content travels across platform and how it gets consumed. Jessica, Jay, and Ekaterina at Social Media Marketing World in San Diego In January, the Sacramento Kings became the first professional sports team to stream a live Google Glass feed from their game. The skill set is shifting, says Jessica.