Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

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Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. Become Socially Active. 2018 SBA reports show there are 30.2

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Waxing UnLyrical

MARCH 31, 2019

If you don’t embrace the new tools, someone else will and they will get the job instead. Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. Your work is repetitive, rote and/or data intense.

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Waxing UnLyrical

APRIL 22, 2013

Especially in the last few weeks I’ve seen a lot of vituperation online about how digital platforms and social networks, with Twitter being called out frequently, should and shouldn’t be used. Personal Shonali Burke Social Media #boston 4-19-13 friday april 19 life goes on' Random thought: this is huge.

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Waxing UnLyrical

NOVEMBER 27, 2012

As with any social network, it takes a while for the best measurement tools to sort out, and even then, (as always) you need to pick the tool that best measures what you are looking to measure. The #measurePR transcript from Oct. 16 is available for your reading pleasure, just follow that link.

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Waxing UnLyrical

JUNE 27, 2016

Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Social Strategy Can Help Break Your Company’s Silos. What tools do you use to promote a truly integrated communications strategy?

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Waxing UnLyrical

NOVEMBER 2, 2011

Social networks are great for business. It is understandable, then, why business owners are flocking to set up shop on social networks and sometimes forgoing the building their own websites in favor of a social network presence. Guest post by Cal Evans. Is this the smart way to go though?

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Waxing UnLyrical

MARCH 2, 2016

When I started my podcasting adventure with the Social Network Station , who produces, distributes and promotes my show, the goal was to give women a voice and a platform. I had read the statistics on the decrease of women in media. .” ~ Jan Ellison ( @janellison ), Author of A Small Indiscretion.

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Waxing UnLyrical

MARCH 2, 2016

When I started my podcasting adventure with the Social Network Station , who produces, distributes and promotes my show, the goal was to give women a voice and a platform. I had read the statistics on the decrease of women in media. .” ~ Jan Ellison ( @janellison ), Author of A Small Indiscretion.

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Waxing UnLyrical

JUNE 21, 2013

They are; in fact, it’s one of the favorite tools in journalist toolboxes , therefore it’s one of the favorite tools in the toolboxes of PR pros. Figure out what works for you ( Ian Cleary has some nice tips on scheduling tools for multiple tweets here ). Where Twitter for PR usually begins… and ends.

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Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. Social media has paved the way for us to meet like-minded people from all over the world. With a keen interest in social media, she blogs regularly at In My Humble Opinion.

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Waxing UnLyrical

MARCH 28, 2011

Here’s what he had to say (emphasis/italicization mine): “There are two really important things that PR has been doing in measurement that are fairly new to marketing – and both are due to the emergence of social media channels. Sounds intriguing, doesn’t it?

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Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

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Waxing UnLyrical

JUNE 22, 2016

Yet with social media platforms, oftentimes messaging is controlled by the user. It’s kind of like the social media version of the “telephone” game: the recipient gets a clearer message fewer iterations from the sender. What is distributed content and why should you know about it? Apple News. Conclusion.

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Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. PR evaluation: In the past two years alone the growth of social networks and social media usage has seen the rise and rise of measurement and analytics.

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Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: conviction is a powerful tool. The more popular one is A Digital Nativity , but A Social Network Christmas is fun to watch as well. Since they tell the story through the imagery of social networks, we can relate to them instantly. What do they have in common? A terrific story. Liked what you saw?

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Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. You know the standard refrain: Social media is about talking with – not talking to – your audience. The truth is, we can all stand to be more social.

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Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Don’t get stuck in measuring tools; make the tools work for you, not vice versa. There may even be peer groups that are more prone to use Snapchat than others.

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Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat can be used as a customer service tool to provide visual, engaging, and mobile feedback to individual users. Along with customer service, there have been agencies that have used Snapchat as a recruiting tool as well as for HR purposes. Customer Service. Team Story.

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Waxing UnLyrical

DECEMBER 9, 2015

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. Social media automation addresses this challenge beautifully. Be sensitive to real-world events.

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Waxing UnLyrical

APRIL 10, 2013

A couple of years ago, I wrote a post on the five productivity tools I found myself using frequently. Without further ado, here are 20 tools to help you grow your business, by keeping you efficient, productive, and in the know. Email, contacts and calendar/scheduling tools. Content curation & social media management.

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Products Tools Plaxo Curation 263

Waxing UnLyrical

JULY 1, 2015

According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Although you may have thought otherwise, social media is not limited to Facebook or Twitter. How can you diversify your social media channels? But with 1.44 Generate leads.

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Waxing UnLyrical

APRIL 26, 2013

and when it came to media, handled some of the highest-level media myself (depending on the issue at hand). Enter social media. Along the way I started getting interested in social media. Because I’m “more of a social media” person. Talk about tweeting myself into a box.

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Waxing UnLyrical

MAY 5, 2014

Social media should be your Main promotional channel. Giving days are driven by social media activity. Facebook is the most popular social network – bar none. Twitter is a faster moving social network that’s ideal for real-time updates. Leverage Facebook because of its popularity.

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Waxing UnLyrical

JUNE 10, 2011

As a rule I like to channel my inner bitterness into lengthy rants about social media transgression. A friend, whom I have introduced to Twitter, sends me emails with questions about various Twitter tools. They aren’t serious about building a strong social network. Guest post by Brian Meeks.

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Waxing UnLyrical

FEBRUARY 8, 2012

Yesterday, Shanan Sorochynski asked a question here on WUL that struck a chord with quite a few people: “ Are you using social media to talk to yourself? No matter which social network you choose to spend time in, the primary reason is to get to know other people, right? Image: maramillo via Flickr, CC 2.0.

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Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London social media circuit) would be an understatement.

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Waxing UnLyrical

JUNE 8, 2016

I have to say it: Snapchat is the hot NKOTB for social media. I’d argue that Facebook is the single best marketing tool on the face of the planet right now. Author information Matt LaCasse Social Media Marketing Specialist at Inter-State Studio & Publishing, Co. Guest Post by Matt LaCasse.

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Waxing UnLyrical

MAY 31, 2018

Tools like Rafflecopter or Random.org can randomly select a winner for you, you could draw names from a hat, you get it. Clicking through on the word “sponsored” will bring you to the Facebook page explaining how sponsored content works on that social network. The most creative photo. The funniest comment. The cutest home video.

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Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. to get the good old word out.

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