Sprout Social

SEPTEMBER 2, 2022

And yet, social media’s impact reaches every corner of your business. Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Free social media marketing training and resources. Type: Webinar.

Training 114

Training Course Resources Social Media 114

Sprout Social

NOVEMBER 27, 2023

Stay current with industry trends Social media is one of the most dynamic spaces in marketing, where new platforms emerge weekly and algorithms seem to change even faster than that. Having a reliable brand community you can lean on to stay ahead of emerging industry trends is invaluable. Here’s a look at some of them.

Communities 81

Communities Community building Industry Crowdsourcing 81

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Ensure you keep updated with the latest B2B social media trends to keep your social content fresh and relevant.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

AUGUST 16, 2023

By employing brand safety tools like social listening, teams can jump into action at the first sign of trouble. Listening enables financial institutions to perform swift situation analysis and crisis management, which are crucial for successful crisis responses. And attentively responds to incoming customer queries on social.

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. Did it make you smile or laugh, like the “ It’s Corn” viral trend ? A step-by-step guide on how to make a viral video on social.

Video 125

Video Social Media How To Trends 125

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. For example, you may notice when you post about trending topics, your likes and shares go up, and when you plug your product, your comments go down.

Engagement 101

Engagement Tips Loyalty Metrics 101

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. Not just that, Keyhole is a complete social media management tool. But it can also help you with campaign management, influencer marketing, competitor analysis, market research, etc.

Social Media 59

Social Media How To Metrics Sentiment 59

Oktopost

MAY 30, 2023

With a strong supply of pre-written and pre-approved content always ready to go, you’re not only able to ensure that deadlines are always met, but that you’re prepared for changing trends among your audience. Simplify cross platform social media with a centralized, integrative platform. The solution? The solution?

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

AUGUST 3, 2023

And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.

Social Media 89

Social Media Content Airlines Authentication 89

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Lisa Larranaga Denten is the social media manager of Cision US. She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series.

Eventful 195

Eventful Hashtag Community building Tumblr 195

Pam Moore

AUGUST 31, 2018

This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). Grab your webinar seat now.

Social Media 147

Social Media Training Startup Team 147

Hootsuite

MARCH 18, 2020

In addition to our regular support, training webinars, and free education via Hootsuite Academy, we’re launching a free advanced online workshop for our health care customers who would like to learn best practices on how to engage with their patients on social media during times of crisis. Say hello anytime: @Hootsuite.

HootSuite 143

HootSuite Health Care Module Training 143

Sprout Social

JANUARY 29, 2020

Learning to stay on top of new trends, networking with other professionals and creating relevant content are just some of the goals marketers have planned for 2020. With only so many hours in the day to dedicate to professional growth, consider leveraging audiovisual platforms like webinars and podcasts to take your learning on the go.

Crowdsourcing 74

Crowdsourcing Marketing Social Media Management Knowledge Base 74

Convince & Convert

NOVEMBER 17, 2014

Focus on a meaningful handful of illustrative metrics, and track them rigorously over time, to see trends as they develop. Tie Social Media Metrics to Business Goals I’ve said it before, and I’ll keep saying it: The goal is not to be good at social media. Very worthwhile.

Metrics 167

Metrics Social Media Report Cost 167

Sprout Social

MARCH 19, 2020

Take advantage of your social platforms to show off some of your best work, attract new audiences and set yourself apart from your competitors. . Maybe yours is design, maybe it’s content creation, digital advertising or social media management. Stay on top of emerging trends and offerings your agency might adopt.

Social Media 107

Social Media Strategy Case Study RFP 107

Sprout Social

JULY 13, 2022

To put it simply, social media in Europe is way different from social media in the U.S. Despite these differences, you don’t need to add “armchair cultural anthropology” to your ever-growing list of social media management skills. Here’s what they said: Consumer social sophistication is on the rise….

Social Media 95

Social Media Strategy Statistics Trends 95

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

MAY 8, 2023

Keep an eye out for emerging trends or subcultures on the platform and test your own content. Learn how to identify your best times to post globally on TikTok with a free trial of Sprout Social and test our ViralPost® feature. And as platforms evolve, how brands and consumers use social will evolve with them, or vice versa.

Tourism 105

Tourism Travel Education Engagement 105

Sprout Social

MARCH 12, 2020

Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. While the data that comes from monitoring might not translate to raw numbers, the qualitative data that comes from honest conversations on social can be extremely valuable when refining your strategy.

Data 97

Data Skills Meme Social Media Management 97

Oktopost

MARCH 4, 2024

Consider using tools like Oktopost to boost your social media presence without overburdening your team. You can also incorporate lead gen forms on LinkedIn to capture leads for other marketing activities, like webinar sign-ups. Check your social media data to understand what topics resonate most with your audience.

B2B 62

B2B Strategy Marketing Case Study 62

Twenty4 Social

SEPTEMBER 30, 2020

Check Google Trends. You can use Google Trends to quickly check to see whether or not your niche is a dying trend. When it comes to picking a niche topic, you want to try and focus on evergreen niches rather than the hottest trends.

How To 52

How To Influencer Curation Course 52

Twenty4 Social

SEPTEMBER 30, 2020

Check Google Trends. You can use Google Trends to quickly check to see whether or not your niche idea is a dying trend. When it comes to picking a niche topic, you want to try and focus on evergreen niches rather than the hottest trends.

How To 52

How To Influencer Course Curation 52

Oktopost

MARCH 31, 2021

This upward trend shows no sign of slowing, with 82% of internet traffic expected to be composed of video content by the end of 2021. . It’s time to take advantage of video, so dust off your video strategy and level up with the hottest trends that will help you succeed in the coming year. Why Video Marketing.

Video 69

Video Marketing B2B Eventful 69

Pam Moore

AUGUST 31, 2018

This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. Replay of a webinar I recently hosted with 3 Easy Steps to Get Your Social Media Budget Approved and Boss on Board with Your Plan ( grab a seat to the replay ). Grab your webinar seat now.

Social Media 60

Social Media Training Startup Team 60

Oktopost

MARCH 15, 2021

As has been the trend throughout 2020, video remains the content format audiences are most likely to consume. Virtual events, webinars, and live streams can bring audiences together to learn about your products and how to use them. Social media also allows you to create and host user groups to engage in discussions and exchange advice.

B2B 136

B2B Social Media Strategy LinkedIn 136

Buffer Social

AUGUST 16, 2023

By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars. This also helped update employees on industry trends and thought-leadership activities.

Strategy 74

Strategy Press Release Startup Reputation 74

Oktopost

NOVEMBER 16, 2021

Cold calling used to be a big part of this, but now it includes cold email outreach and social media outreach. Outbound sales outreach tactics might include social outreach such as LinkedIn messaging , utilizing webinars to build relationships, or asking current customers for referrals. Empathy Counts.

Tips 62

Tips B2B LinkedIn Team 62

Sprout Social

FEBRUARY 8, 2023

No matter your industry, you can make waves on social media. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. The people who attend those are all on social—and they’re interested in seeing that information in their feeds.

Industry 85

Industry Social Media B2B Resources 85

agora pulse

SEPTEMBER 15, 2020

Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. Sixteen years ago, Facebook launched, and since then a flurry of other social media platforms joined the mix.

Social Media Management 155

Social Media Management Skills Social Media Banking 155

Pam Moore

DECEMBER 5, 2017

If you work in any size organization as a social media manager, community manager, content manager, digital marketing manager or any type of role and have been shocked to find your superior(s) have hired an agency without you knowing, this podcast is for you.

Social Media 160

Social Media How To Social Media Management Training 160

Hootsuite

NOVEMBER 25, 2015

TrendSpottr for Instagram app : Find trending topics, hashtags, and powerful Instagram influencers to partner with. You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence. Join us for a webinar to learn how you can develop an influencer marketing strategy for the upcoming holiday season.

Influencer 76

Influencer Tools Marketing Klout 76

Hootsuite

OCTOBER 8, 2019

Whether your school is just getting started with social media, or you’re looking for actionable ways to expand your following, these tips will help you get the most of your social presence. Bonus : We surveyed 530 of your peers to learn how social media strategies have changed in higher education over the past two years.

Education 111

Education Social Media Tips Policies 111

agora pulse

DECEMBER 23, 2019

I mean that literally as I’ve been quietly watching a brighter visual marketing trend emerge with all the social networks. Younger people gravitate towards brighter (more youthful) colors—and I’m seeing that trend spread more and more to social content. ” website | Twitter.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Keyhole.co

AUGUST 2, 2023

Keyhole has real-time keyword tracking, enabling you to be ahead of relevant trends in your industry. Social Media Scheduling : These social media management tools allow creators to plan and schedule promotional posts across various platforms to reach a wider audience.

YouTube 52

YouTube Tips Collaboration Training 52

Sprout Social

SEPTEMBER 14, 2023

aerie Thanks to style icons like @april, we’re not putting the PJs-as-outfits trend to bed. What makes this series so special is that it was spurred organically from our community—it was something they were already posting about,” Glossier’s Senior Manager of Social Media and Digital at Glossier Jamie Dinar explained in a Sprout webinar. “We

Strategy 120

Strategy Brands Content UGC 120

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. Your social media marketing team also supports (or sometimes provides) social customer service. Pinterest Webinars.

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Level up your social media skills with the right social tools.

Social Media Management 111

Social Media Management Skills Social Media Analysis 111