Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. However, social media is also the fastest-evolving channel. Jump ahead B2B Social Media: Where Are Your Customers Now?

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B2B Trends Social Media UGC 117

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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Team Social Media Management Skills Trends 128

Sprout Social

NOVEMBER 27, 2023

Stay current with industry trends Social media is one of the most dynamic spaces in marketing, where new platforms emerge weekly and algorithms seem to change even faster than that. Having a reliable brand community you can lean on to stay ahead of emerging industry trends is invaluable.

Communities 79

Communities Community building Industry Crowdsourcing 79

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Lisa Larranaga Denten is the social media manager of Cision US. She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series.

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Eventful Hashtag Community building Tumblr 195

Sprout Social

AUGUST 3, 2023

And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.

Social Media 88

Social Media Content Airlines Authentication 88

Oktopost

MARCH 15, 2021

It’s a lot easier to make inroads with fun, uplifting, community-building content. As has been the trend throughout 2020, video remains the content format audiences are most likely to consume. Virtual events, webinars, and live streams can bring audiences together to learn about your products and how to use them.

B2B 136

B2B Social Media Strategy LinkedIn 136

agora pulse

MARCH 24, 2020

New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. In social media, an algorithm varies by platform.

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Social Media Social Media Management Meme Hashtag 94