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7 Top B2B Social Media Trends

Oktopost

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. However, social media is also the fastest-evolving channel. Jump ahead B2B Social Media: Where Are Your Customers Now?

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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

They have a culture that may look very different from what our campuses, and the communities where our campuses are located, look like,” Dr. Phillips explains. And they may have experiences where they haven’t felt welcomed or felt part of a community.”

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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

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AI won’t replace social teams: Here’s why

Sprout Social

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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32 social media training resources and courses every marketer needs

Sprout Social

And yet, social media’s impact reaches every corner of your business. Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Free social media marketing training and resources. Type: Webinar.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.

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Audience engagement: What it is and tips to improve it

Sprout Social

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. For example, you may notice when you post about trending topics, your likes and shares go up, and when you plug your product, your comments go down.