agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. This is why so many brands feel their social media channels are underutilized. The solution? Streamline that workflow. The solution?

Publishing 86

Publishing Social Media Film B2B 86

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. 4 things you can do to better support your social team.

HootSuite 130

HootSuite Marketing Social Media Management Skills 130

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. The extended B2B purchase cycle and multiple decision-makers involved only serve to complicate matters further.

Tips 62

Tips B2B LinkedIn Team 62

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Video Marketing Tips & Trends for 2021.

Video 70

Video Marketing B2B Eventful 70

Sprout Social

MARCH 12, 2020

Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. While the data that comes from monitoring might not translate to raw numbers, the qualitative data that comes from honest conversations on social can be extremely valuable when refining your strategy.

Data 96

Data Skills Meme Social Media Management 96

agora pulse

SEPTEMBER 2, 2020

In this article, I’m sharing hacks and advice on how to start your social media marketing agency. Use Social Media Management Tools. How to Manage Your Workday. How to Delight Clients at Your Social Media Marketing Agency. Find New Clients for Your Social Media Marketing Agency.

Social Media 148

Social Media Marketing How To Tweetdeck 148

Hootsuite

JUNE 17, 2020

There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. This also allows you to ensure all your LinkedIn marketing goals are covered—from webinar promotion to engagement. EST. The best day for B2B brands is Wednesday. Source: Hootsuite. 7 LinkedIn marketing tips.

LinkedIn 145

LinkedIn HootSuite How To Marketing 145

Sprout Social

FEBRUARY 8, 2023

No matter your industry, you can make waves on social media. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. The people who attend those are all on social—and they’re interested in seeing that information in their feeds.

Industry 84

Industry Social Media B2B Resources 84

agora pulse

MARCH 1, 2021

Step-up your social media game and always provide links back to your website (which we’ll go through in the next section). Run Q&A webinars and product demos. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. Offer training webinars. How to generate SQL leads.

How To 174

How To Hashtag LinkedIn Newsletter 174

agora pulse

DECEMBER 23, 2019

Unlike many of its social media peers, Amazon has a diversified, profitable business model. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. Get started on saving time and energy on your social media management!

Social Media 92

Social Media LinkedIn YouTube Platform 92

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. Your social media marketing team also supports (or sometimes provides) social customer service. Pinterest Webinars.

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Oktopost

FEBRUARY 19, 2024

Social media can be a tough place to be. So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Social media platforms are constantly evolving, with frequent updates to algorithms and new features.

B2B 62

B2B Trends Social Media Strategy 62

Pam Moore

DECEMBER 5, 2017

If you work in any size organization as a social media manager, community manager, content manager, digital marketing manager or any type of role and have been shocked to find your superior(s) have hired an agency without you knowing, this podcast is for you.

Social Media 160

Social Media How To Social Media Management Training 160

Hootsuite

NOVEMBER 25, 2015

TrendSpottr for Instagram app : Find trending topics, hashtags, and powerful Instagram influencers to partner with. You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence. Join us for a webinar to learn how you can develop an influencer marketing strategy for the upcoming holiday season.

Influencer 76

Influencer Tools Marketing Klout 76

Buffer Social

NOVEMBER 30, 2016

Free Online Courses to Learn and Improve Your Social Media Marketing Skills. What Is Social? Topics include : Social trends. About this course: “What Is Social?” Managing and measuring a successful social media program. All social media managers and marketers start somewhere.

Class 40

Class Skills Social Media Marketing 40

Hootsuite

NOVEMBER 25, 2015

TrendSpottr for Instagram app : Find trending topics, hashtags, and powerful Instagram influencers to partner with. You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence. Join us for a webinar to learn how you can develop an influencer marketing strategy for the upcoming holiday season.

Influencer 40

Influencer Tools Marketing Klout 40

Hootsuite

AUGUST 14, 2023

Check out our webinar on the DOs and DONTs of ChatgGPT for social media. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Generate five unique topics for a magazine article about trends in education. New to ChatGPT?

Products 92

Products Real Estate Tourism Fashion 92

Sprout Social

JUNE 20, 2023

This applies to B2B and B2C brands alike. Your website, content marketing and social media presence all communicate your brand. As industries involve and trends emerge, so do the expectations of your customer. But how you position your brand is largely influenced by competitors and industry trends. Easier to use?

Brands 88

Brands How To Sentiment Social Media Management 88

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. There’s much more to content than a social media post or a blog entry on your website. It can be tempting to play it safe and roll with the dominant trends, but sometimes, creative risk-taking pays off.

Content 62

Content B2B Case Study Price 62

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. Starting with Employee Advocacy.

Hashtag 132

Hashtag B2B Policies Authentication 132

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. Mack Collier is a social media strategist, trainer, and speaker.

Tools 277

Tools Tips Marketing Social Media 277

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. Best Metrics for Measuring Social Media ROI According to the 2023 Social Media Marketing Industry Report , 54% of Social Media Managers aim to boost leads and sales.

Social Media 139

Social Media Metrics How To ROI 139

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. I recommend answering each question with a dedicated blog post, and a video – at a minimum.

FAQ 139

FAQ Content Consultant Social Media 139

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. Best Metrics for Measuring Social Media ROI According to the 2023 Social Media Marketing Industry Report , 54% of Social Media Managers aim to boost leads and sales.

Social Media 62

Social Media Metrics How To ROI 62

Sprout Social

APRIL 6, 2021

So social media lead generation is the process of collecting new leads using social media. Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. No strings attached! ??.

Campaign 138

Campaign Social Media Discount Conference 138

Convince & Convert

JANUARY 11, 2017

This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. Daniel: Yeah. They left their information. Daniel: Yeah.

Social Media 60

Social Media ROI B2B Metrics 60

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). In fact, I just gave a webinar today for Social Fresh’s Advanced Facebook Advertising virtual summit thing. Listen Now. The RSS feed is: [link].

Hashtag 116

Hashtag B2B Social Media Metrics 116

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196