Jeff Esposito

MARCH 8, 2011

Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. Now it’s my turn to return serve and dish out the state of social media in the former colony. 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). Poland – 43%.

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

OCTOBER 15, 2010

The book was published long before the struggle to quantify social. media, but the measurement methodology presented still rings true. After all, social media is still media. Social media is a business tool, and social media can be measured like anything else.

Social Media 33

Social Media Metrics Education Cost 33

Jeff Esposito

AUGUST 11, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Is a social media contest right for you? Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. 1 Comment - Leave a comment! link] #Socialmedia [.]

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Enjoy this post? I thought [.] I thought [.]

Metrics 28

Metrics Review Social Media Video 28

Jeff Esposito

JULY 22, 2013

One of the things that I think we often forget when pontificating on social media is the human element. I encourage you to visit the site and learn more and potentially give some money to the charity. social media Crowdfunding Jennifer Windrum Sock MOnkeys Against Cancer WTF Lung Cancer'

Campaign 53

Campaign Social Media Sites 53

Jeff Esposito

APRIL 17, 2012

It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

MARCH 18, 2012

No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. Users need their daily fix, making it a destination site and a place that brands need to be active.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

MAY 9, 2012

But knowing your story and why others should care is something that everyone participating in social media, blogging or managing a brand’s social presence or community should do. The social media space continues to fill with more and more clutter each day. You don’t have to answer that now.

Sports 44

Sports Statistics Small Business Communities 44

Jeff Esposito

JUNE 2, 2011

I must also confess that I am a social media junkie, so my love affair and ease of use does not apply to the non-geeky populous who flock to Facebook like it was the last piece of dry land in Waterworld. aim to make it easy for users to get acclimated, but non-geeks aren’t into 3 rd party apps and want to use it on site.

Microblogging 43

Microblogging Tips Sites Twitter 43

Jeff Esposito

MAY 4, 2012

In this article, he takes a look at how sites like Klout are being misused and how it may turn ugly in the future. Market Research with Social Media: “Beyond the Echo Chamber” – Doug Haslam gives a good review of a recent social media breakfast. The main topic is getting outside of the small world of social media.

Klout 37

Klout Study Social Media Review 37

Jeff Esposito

JULY 9, 2012

Do you know what types of customers are connected to your company on social media? It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

JULY 14, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Global Web Index Written on July 14, 2010 by Espo in social media I saw this yesterday on Scott Monty ‘s site and was blown away at the levels of information that were at our fingertips. Social Media Insider said: Global Web Index [link] #Socialmedia [.]

Creative Commons 35

Creative Commons Disqus Sites Influencer 35

Jeff Esposito

AUGUST 16, 2011

Early into researching different sites, I was drawn to a website based check-in site called Untappd (with a smart phone application hopefully coming down the road). Want to learn more about Untappd and other location based check in sites for beer lovers? I suggest this recent post from Mashable. And that’s OK!

Foursquare 43

Foursquare Smart Phone Social Networking Applications 43

Jeff Esposito

MARCH 8, 2012

You Don’t Always Need 100 Million Dollars or 100 Years for Traditional Advertising to Work – We all know social media is big for marketing. If you’re here drop me a DM to get together. Have a great weekend and catch you next week! After all, there is no such thing as a free lunch.

Blogger 36

Blogger Influencer Social Media Advertising 36

Jeff Esposito

OCTOBER 15, 2012

Last week I attended an off-site meeting for work. On the social media side of things, Sesame Street is a company that I truly admire. At the beginning of the meeting, we were given the ice-breaker question If you were a brand, which one would you be? When it came to me, I blurted out Sesame Street.

Brands 47

Brands Exercises Meeting Groups 47

Jeff Esposito

MARCH 25, 2012

Anyone who reads this blog with any kind of regularity knows that there are two things that I am very passionate about – sports and social media. The program is currently in a beta stage, if you want to sign up to get in on the action when it rolls out, check out Samsung’s US Olympic Genome site.

Sports 42

Sports Price Project Conference 42

Jeff Esposito

OCTOBER 29, 2010

I also recorded a presentation on measuring and tracking ROI for social media for the Social Customer Virtual Summit on November 10. Why it’s not really my birthday – One of the things that I never considered with my social media profiles was adding in my birthday. Now I am not talking that being. The network does.

Lithium 24

Lithium Real Estate Sample Samples 24

Jeff Esposito

APRIL 23, 2015

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. It is also a worthwhile follow given the security breaches that come out via social networking sites. social media'

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

FEBRUARY 6, 2013

The truth is that social media is constantly evolving and there are new networks that emerge that may be a great opportunity for your small business to get involved with. This is a great site to use if you have a product or service that photos do not do justice for or require a demonstration.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

MAY 27, 2011

Why big brands won’t pay for an ad on your blog – one of the things that always sticks in my craw when I work with bloggers from a PR perspective is when they ask for advertising to be purchased on their site. you see many bloggers come in with rates well above a traditional publication with a fraction of the traffic.

Vimeo 35

Vimeo Blogger Conversation Small Business 35

Jeff Esposito

JANUARY 12, 2012

Papa John’s Employee Calls Woman ‘Lady Chinky Eyes’ on Receipt – this week’s edition of social media bites brand stars Papa Johns. Sure the labor is cheap, but the negative impact caused can be brutal for a brand on today’s social Web. What Job Does Social Media Do For You? – Less is more?

Journal 27

Journal Study Social Media Report 27

Jeff Esposito

JULY 15, 2011

If you are like me, you probably realized that the site has become similar to a jalopy, something that gets you what you need, but is clunky and not user friendly. This post from Christopher Barger highlights some good “do’s” ad “don’ts” for new shiny objects in the social media landscape.

Blogger 35

Blogger Review Features Social Media 35

Jeff Esposito

MAY 6, 2011

Authenticity, Transparency, & Hypocrisy: An Observation – One of the things that bugs me about many social media circles, pundits, blogs and conferences is that everyone is attracted to the shiny object. Hopefully that changes. This can be a network, app, phone, rising star or catch phrase.

Authentication 36

Authentication LinkedIn Conference Social Media 36

Jeff Esposito

DECEMBER 30, 2010

Last week my friend Danny Brown posted on the ROI of social media. I appreciate you coming to this site whether its your first or 50th visit. Now instead of dollars and cents, he looked at how we all give back to our communities. After dwelling on it for a week or so, here’s how I plan on reinvesting into all of you.

ROI 28

ROI Communities Social Media Sites 28

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

OCTOBER 8, 2010

Social Media Humanization – This article is a great read on humanizing social media. Look at the picture attached to the site and tell me if you think the guy can pay the fine. A Social Media Lesson from Baseball – Are you a fan of baseball? Are you a fan of social media?

Posterous 29

Posterous Social Media Social Networking Team 29

Jeff Esposito

MAY 20, 2011

The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform. Don’t be fooled by the last-click analysis of social media – Measurement is something that everyone wants to do in the social space.

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

JANUARY 21, 2011

That was followed up by some real awesomeness as I sat in on a panel for #PRStudchat to discuss social media policies and then yesterday evening, Vistaprint hosted their first ever event for local micro businesses to discuss marketing and I was able to give a crash course on social media.

Policies 32

Policies Travel Social Media Consultant 32

Jeff Esposito

MAY 20, 2011

The lost origin of Twitter – This Gizmodo piece made the cut this week, because it took me down memory lane – to a world of less connected and wired in devices that evolved into my favorite social platform. Don’t be fooled by the last-click analysis of social media – Measurement is something that everyone wants to do in the social space.

Klout 30

Klout Paid Search Analysis Small Business 30

Jeff Esposito

JULY 22, 2010

Written on July 22, 2010 by Espo in social media This post originally ran on PR Breakfast Club earlier in the week. However I wanted to share to readers of this site who may have missed it. So it baffles me when I read posts and hear people talking/positioning social media in a way that will only open it up to skepticism.

Metrics 24

Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

NOVEMBER 26, 2012

I like to consider myself pretty tech and social media savvy. I have really cut back recently and really only participate actively in five social networks, below are the five and my reasons for sticking to them. Twitter – this is my go to site for news, entertainment and catching up with friends and trading random insults.

Social Networking 47

Social Networking Foursquare Privacy Travel 47

Jeff Esposito

DECEMBER 10, 2010

Social Media Does Not Equal PR – I was very happy to read this article from Stephanie Schwab (AKA @socialologist ), because it plainly states the difference between public and social relations. This is especially vital for companies who rely on social networks as their broadcast platforms. A show of hands? per month.

Tumblr 33

Tumblr Privacy Price Hosting 33

Jeff Esposito

APRIL 23, 2015

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. It is also a worthwhile follow given the security breaches that come out via social networking sites.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

JANUARY 27, 2012

This week was pretty much a pair of travel days and a conference where I spoke on measuring social media. Users Logging In Through Social Networks Spend 50% More Time On Site – this data is very interesting from Gigya. How was your week? Hopefully I did not miss anything important and if I did, please let me know.

MySpace 37

MySpace Social Networking Travel Conference 37

Jeff Esposito

JULY 9, 2010

While I think it’s interesting I wonder how much it will improve the client services and product offering as releases and social media are two different properties all together. Is a social media bubble ready to burst? - the world is full of bubbles. Social Media Insider said: Five for Friday 7.9

Creative Commons 26

Creative Commons Disqus Influencer Social Media 26