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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. First, you want to understand what your north star is as a brand , what does your brand stand for. Measure social data among other marketing metrics to show impact. Define the role and responsibilities of the social team.

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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

Elon Musk (@elonmusk) July 23, 2023 More than just a name change, the move is part of Musk’s long-standing plan to create an “everything app” similar to China’s WeChat, which has no equivalent in the US. Angela Bassett Did the Thing” As award shows go, the BAFTAs tend to be pretty reserved. link] now points to [link].

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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity SMM

While producing enough content and creating high-quality content are perennial challenges for B2B social media and content marketers, the biggest challenge is standing out. This graphic from the report shows the breakdown, but the key takeaway is that 78% of B2B marketers allocate 20% or less of their total marketing budget to social media.

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Branded Social Content We Love October 2023

Ignite Social Media

This shows how you can take a standard product announcement and make it more lively and engaging through video and character. Dole Gets Playful with New Product Fruit brand Dole Sunshine took a playful approach to announce a new product by showing animated dancing strawberries and then “filling them up” with the new smoothie.

Brands 101
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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family?

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Brands Spent a Whopping $673B on Social Media Ads in Five Years

The Realtime Report

Statistics show 2021 saw the biggest year-over-year growth, with revenue surging by 36% or nearly $50bn in a year to $180.9bn. Although 2022 and 2023 saw much lower growth rates, global social media ad spending still hit all-time highs. Chinese brands stand close with $71.3bn in total ad spending this year. billion in 2022.

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TikTok for Business: Top 10 Brands Smashing it on TikTok

Social Media Strategies Summit

Still, competition is fierce. To help you out, we’ve analyzed 11 of the best brands on TikTok to see what makes them stand out. One recent example is the 2023 UEFA Champions League Final, where Pepsi hosts an annual pre-match “kickoff show.” 1) Nike @nike / 4.4 It’s not hard to see the appeal of this type of content.

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