Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. This bodes well for marketers who want to enhance their social media ROI while navigating social media’s ever-changing landscape.

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Strategy Sentiment Marketing Analysis 129

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. You could also survey and ask your customers what other brands they considered when making a similar purchase. Online reviews also give you insight into brand sentiment.

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Analysis Sentiment Marketing How To 106

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Track social sentiment in real time.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

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Process Sentiment Analysis Applications 111

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

JANUARY 16, 2024

Some software can assist you with this. You might find, for instance, that many competitors in your industry employ cloud based call center software to handle their customer service. Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

JANUARY 9, 2024

A CRM or other customer data collection software is non-negotiable. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. When you take a more tailored approach, social media personalization is a way to drive customer trust, brand affinity and revenue.

Social Media 125

Social Media Sentiment Data Team 125

Social Media Strategies Summit

FEBRUARY 24, 2021

According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

FEBRUARY 7, 2023

Take IT software company Ivanti. In a recent Sprout survey of 1,000 consumers, 87% of Millennial respondents indicated that they feel more connected to brands when they see employees sharing information online, and 81% think it’s important for employees to post about their company (up from 72% in our previous survey).

Buy 94

Buy Curation Statistics Survey 94

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

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Sentiment Analysis Tools API 97

Sprout Social

APRIL 12, 2022

Gauge positive and negative sentiment from audiences. Across agencies, brands and nonprofits, 60% of those surveyed said the term public relations will need to be redefined. As for social media, PR professionals use these platforms in various ways to : Create and maintain relationships with journalists and publications. versus 2.87

Statistics 108

Statistics Skills Analytics Press Release 108

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! is that accurate?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

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Tools Sentiment Hubspot Price 84

Sprout Social

APRIL 26, 2021

For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. For businesses in industries like food and beverage, local services and medical, reviews can make a significant impact on brand sentiment. Utilize review management software.

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Review How To Guidelines Badge 127

Sprout Social

NOVEMBER 2, 2023

Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand.

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Examples Template Templates How To 104

Convince & Convert

OCTOBER 30, 2017

Fast forward to today: The questions have become more complicated, and software has become a requirement for answering those questions. Here’s what they are monitoring with social listening tools: Customer requests, questions, and concerns: 86% (of businesses surveyed). Do you want to improve brand sentiment? Competition: 77%.

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. Others, like surveys and customer interviews, require a more active approach. The collection stage uses social listening , review sites and on-site survey cards. Customers aren’t on every platform.

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Data Survey How To Review 125

Sprout Social

JANUARY 19, 2022

Whether you’re launching new software or a physical product, a successful launch isn’t about luck. consumers in a recent Sprout survey had seen an ad for irrelevant products or services. Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them.

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Products Social Media FAQ Sentiment 136

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 132

Marketing How To Sample Samples 132

Hootsuite

JUNE 28, 2023

Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. You don’t need software to make these links. 1 Social Media Tool Create. You can also customize Ow.ly

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HootSuite URL Analytics Forums 120

Sprout Social

MAY 5, 2021

Understanding customer sentiment. In fact, in our recent survey of 250 business executives , 60% identified investing more resources into social media as a key way to gain a competitive advantage. Below is an example of sentiment analysis conducted in Sprout: Identifying the most effective marketing channels.

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Data Marketing How To Collaboration 117

Sprout Social

DECEMBER 5, 2023

In this article, we’ll take a deep dive into everything you need to know about reputation management, including important features and how you can choose the best software to help your target audience connect with your brand better. Table of Contents What is reputation management software?

Reputation 100

Reputation Software Tools Sentiment 100

Sprout Social

JANUARY 25, 2022

According to the Sprout Social Index, Edition XVII: Accelerate , 47% of surveyed customers believe that offering strong customer service on social media makes a brand stand out. And, you can assign predicted emotions or sentiments to different stages of the journey. You can identify where certain social media channels fit into the mix.

Examples 92

Examples Template Templates How To 92

Convince & Convert

MARCH 6, 2017

And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. Those numbers compared against impact must be considered along with advertising costs, graphic design, social media software, and tools. Does this mean that social media isn’t making an impact?

Social Media 119

Social Media NGO ROI Research 119

Keyhole.co

MAY 25, 2022

Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. Social media analytics tools are software used to gather and monitor the performance data of your social media accounts. Sentiment analysis. Why Do You Need Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Keyhole.co

NOVEMBER 10, 2023

Run sentiment analysis , dig into the reviews and see where you can improve. You can examine financial reports, customer feedback, and survey results to collect data. Monitor third-party review platforms and assess the customer feedback your competitors are getting. Make sure they are current and relevant.

Metrics 59

Metrics Analysis Comparison Price 59

Oktopost

OCTOBER 10, 2022

Sentiment Analysis: An analysis of the temperment around posts about your brand. Data from social listening software can help you maximize engagement, analyze your competitors, and respond to negative feedback. You can use feedback from NPS (net promoter score) surveys to identify the customers who are most likely to make referrals.

Brands 75

Brands B2B SEO Influencer 75

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Webbiquity SMM

JANUARY 24, 2011

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# Social Media Monitoring Tools. Pricing ranges from $30 to $150 per month.

Tools 206

Tools Social Media Lithium Sysomos 206

Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. It continues with steps to mitigate negative sentiment. Sentiment analysis is the contextual review of brand mentions.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

JANUARY 29, 2024

Better online reputation management in 5 simple steps How to choose the best reputation management software for your business What is online reputation management? Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. Why does online reputation management matter?

Reputation 120

Reputation Review Sentiment Software 120

Sprout Social

AUGUST 21, 2023

In this post, you’ll learn all about Google review management — from why it’s important to finding the best software to help you automate your strategy. Gain valuable insights You know what’s better than surveys and focus groups? Let’s get started. Raw, unfiltered feedback from existing customers — AKA reviews.

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Review Google Brands Sentiment 85

Sprout Social

FEBRUARY 21, 2024

It measures the overall sentiment that a customer feels towards your brand, rather than focusing on a specific purchase. Once you’ve fine-tuned your NPS survey process, you can then establish a structured approach to following up with detractors. For example, say you work with a retail brand that collects NPS survey data.

Survey 89

Survey Loyalty Data Aggregator 89

Sprout Social

DECEMBER 19, 2023

Here’s how social media marketers and care teams describe their greatest challenges to delivering exceptional customer care and experiences: The pressure to be “always on” According to a Q3 2023 Sprout Pulse Survey, 63% of customer care professionals said a high volume of customer care requests is their most prominent obstacle.

How To 109

How To Survey Social Media Management Training 109

Socialmedia.biz

JULY 23, 2017

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. This sentiment can help promote a sense of cohesive culture and increase performance. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Hootsuite

NOVEMBER 28, 2022

Hootsuite Insights (powered by Brandwatch) makes it easy to track brand sentiment with intuitive word clouds and meters that gauge your sentiment and brand awareness against the competition. You can also use customer experience tools like customer surveys to gain insight into their experience with your brand.

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Tips HootSuite Survey FAQ 123